Last updated on April 25, 2014 at 5:25 EDT

New Release: 2012 Global Classifieds Annual

November 5, 2012

ORLANDO, Fla., Nov. 5, 2012 /PRNewswire-iReach/ — ALTAMONTE SPRINGS, Fla. — Revenue and profits at Craigslist resumed steady growth in 2012 after a one-year dip, according to new estimates from the AIM Group, but the major classifieds site faces major challenges ahead. In a new report released today, the AIM Group projects revenue at Craigslist increased to 9.7 percent in 2012 to $126 million, with profits of up to $103 million, or a profit margin of almost 82 percent.

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The report extensively details revenue and listings in 19 markets, and covers recent Craigslist changes and litigation. The site’s “virtual halo” has vanished, the AIM Group said.

“Even though revenue and profits are up at Craigslist, the amazing goodwill and sense of trust the site had for so many years has diminished,” said Peter M. Zollman, founding principal of the AIM Group and editor of the report. “With several lawsuits pending; ‘Craigslist killings’ becoming a persistent problem; new competitors like Facebook threatening its dominance; and limited usability on mobile devices, Craigslist faces more difficult problems than ever before.”

The 171-page report from the AIM Group, “2012 Global Classifieds Annual,” outlines a battle for dominance of classifieds worldwide by four companies: Craigslist, EBay, Naspers and Schibsted. It profiles more than 150 classified sites worldwide, with detailed analysis of 33 countries. It includes 28 charts, including a six-page overview of the brands and countries covered by the Big Four sites and a two-page city-by-city analysis of cars, homes and job listings on Craigslist. The report is available for $1,295 / EUR995 through AIMGroup.com .

The other Big Four companies, EBay, Naspers and Schibsted, are competing in a number of markets and growing by acquisition and through aggressive marketing. But in several countries, including Belgium, Spain and Switzerland, independent sites have taken the lead in spite of the efforts of the Big Four. The report covers the remarkable profitability of Schibsted’s classifieds and its expansion into China; Naspers’ growth through acquisitions and entry into new markets, and EBay’s increasing efforts to dominate additional markets as it does in the Netherlands.

The report also covers a quiet international expansion by Backpage.com, the U.S. general classifieds site, and an impending competitive battle between two classified sites in Canada.

“This annual is our largest and most comprehensive report on the global classified advertising industry in the 15-year history of Classified Intelligence Report,” Zollman said. “Our global analysts interviewed dozens of key decision makers and collected a wide range of statistical data to provide insights our clients can apply to their business models.”

Note to editors: Zollman and AIM Group EMEA Director Katja Riefler are available for interviews or background information. Zollman: 407-788-2780 / peterz@AIMgroup.com; Riefler: +49 89 62 14 60 44 / katjar@AIMgroup.com. For free media copies of the report for editorial use, call 407-788-2780 or info@aimgroup.com . About the AIM Group: The AIM Group, formally the Advanced Interactive Media Group LLC, is the world’s leading consultancy in interactive media and classified advertising. It publishes Classified Intelligence Report, a continuous advisory service often called“the bible of the classified advertising industry.”

Media Contact: Jennifer Waxman-Loyd The AIM Group, Advanced Interactive Media Group LL, 407.788.2780, jenniferl@aimgroup.com

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Source: PR Newswire