Coaching World’s Updated Look and Direction Adds New Resources for All Coaches
LEXINGTON, Ky., Nov. 7, 2012 /PRNewswire/ — Coaching World, the International Coach Federation’s (ICF) quarterly, digital magazine, has received a makeover. The launch of the fall issue reveals the new look and upgraded content. It’s now geared toward resourcing coaching professionals and is part of a move to make it a go-to digital magazine with advice, tips and tools for all professional coaches.
“ICF has decided to reposition the magazine as a resource for all coaches. This move is in alignment with our vision to see humanity flourish by advancing the profession of coaching,” said Executive Director and CEO Magda Mook. “It’s important to us to serve our industry by resourcing coaches with valuable content in an easy-to-read format.”
Coaching World, which began in 1996 started with 410 email subscribers, and was filled with ICF news and chapter events. Now it’s sent to more than 19,000 ICF Member subscribers and is available to the public online. ICF conducted research surveys to evaluate what readers wanted in the magazine. “We found that the readers wanted more business and marketing tips, case studies, and coaching best practices,” explained Mark Ruth, ICF’s director of research and education. “The readers told us what they wanted, and this is the marketing team’s first step in that direction.”
November’s dual issue offers business and marketing advice for both aspiring and experienced coaches. It’s obvious that aspiring coaches and experienced coaches face some very different challenges so the first half of the publication is aimed at beginning or aspiring coaches and the second half is for experienced coaches. Articles range from “What You Didn’t Learn in Coaching School” to “The Secret of Income as a Coach.” The issue is full of insightful articles, videos, case studies, and research that will inform coaching practices and give ideas and tools that can be implemented immediately. The fall issue can be found at www.coachfederation.org/coachingworld.
The International Coach Federation is the leading global organization for coaches, with more than 19,000 members in more than 100 countries and more than 8,000 credentialed coaches worldwide. ICF is dedicated to advancing the coaching profession by setting high ethical standards, providing independent certification, and building a worldwide network of credentialed coaches. Coaching is a distinct service and differs greatly from therapy, consulting, mentoring, or training. ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. For more information, please visit our website at www.coachfederation.org.
ICF HEADQUARTERS CONTACTS: Lindsay Bodkin, +1.859.219.3550 firstname.lastname@example.org
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SOURCE International Coach Federation