Campari to Kiss Superstition Goodbye in 2013 Calendar!
MILAN,, November 13, 2012 /PRNewswire/ –
Taking the lead in this year’s Campari Calendar is beautiful Oscar winning actress,
Penelope Cruz, whilst noted fashion photographer, Kristian Schuller, shot the intense
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Set to take the audience on a stunning visual voyage, the 2013 Calendar showcases
Campari’s latest female protagonist in 13 vivid shots, as she engages with intriguing and
mystical superstitions, such as black cats, broken mirrors and walking under ladders.
Dressed in a variety of gorgeous red-themed dresses and shoes from top fashion houses
including Vivienne Westwood and Ferragamo, as well as jewellery by Chopard, Penelope
dazzles in every shot.
On starring in the Campari 2013 Calendar, Penelope Cruz comments: “I have really
enjoyed starring in the Campari Calendar 2013, I found the superstitious theme extremely
intriguing and stimulating. It’s been a pleasure to work with such a talented and
professional team, particularly Kristian Schuller, the Calendar photographer, since I
really admire his work.”
Internationally celebrated fashion photographer Kristian Schuller shot the Campari
Calendar for its 14th edition. Renowned for telling curious stories through his work, and
with his love of surreal imagery, Kristian perfectly captured the theme of the Calendar
through his cutting-edge photography style.
On shooting the Campari Calendar 2013, Kristian Schuller comments: “The Campari
Calendar is synonymous with outstanding style and creative edge, and being able to
transform these generic stereotypes into powerful and magical images has been a joy.”
Penelope is the latest star in the iconic Campari Calendar. She joins some of the
world’s most stunning women who have adorned the pages of previous Campari Calendars
including, Salma Hayek
, Eva Mendes
, Jessica Alba
and Milla Jovovich
Bob Kunze-Concewitz, CEO of Gruppo Campari, comments: “For the 2013 Calendar, our
intention was to represent the power of confidence in believing you can defy anything, and
kiss goodbye to superstitions such as broken mirrors and mystical black cats. It is our
mission to offer Campari lovers an intense, pleasurable moment to celebrate confidence and
the magic power of the number 13. ”
The concept of Kiss superstition Goodbye was created by BCube Milan. Working side by
side with the photographer Kristian Schuller on the project were Andrea Marzagalli, senior
art director and Bruno Vohwinkel, senior copywriter. The production has been executed L&A
Artist – Milan.