Last updated on April 20, 2014 at 21:20 EDT

Marketing Professionals Earn Advancement in Duct Tape Marketing System

November 13, 2012

CHARLOTTE, N.C., Nov. 13, 2012 /PRNewswire/ — Leading Results, Inc., announces the advancement of Laura Lorenz and Randy Aimone to the level of Certified Consultants for the Duct Tape Marketing system.

The Duct Tape Marketing System and Duct Tape Marketing Consulting Network trains and licenses small business marketing consultants around the world. All employees of Leading Results are consultants that have been trained by Duct Tape Marketing and who have achieved various levels of accreditation.

Lorenz and Aimone have moved to the level of Certified by being active practitioners of Duct Tape Marketing best practices. This system is used by all Leading Results employees, and tailored by the consultants to a set of core attributes that allows clients to market in the way that best works for their business.

“Laura and Randy have assisted our clients in discovering how they differ from their competition,” said Dan Kraus, President of Leading Results. “Once that discovery was made, Laura and Randy helped the client give a unique voice to that difference.”

“Duct Tape Marketing is not a cookie-cutter approach. It’s about helping our clients generate ‘know, like and trust’ with their prospects. Laura and Randy have successfully used those skills so our clients can grow their own businesses,” said Kraus.

“Leading Results and Duct Tape Marketing provide a system to make marketing predictable,” says Lorenz. “The key is that we help our clients differentiate around what their best customers are already saying about them. The Duct Tape Systems does not require customers conform to a ‘one size fits all’ approach to marketing.”

“The beauty of the Duct Tape Marketing system is that it is a deceptively simple presentation of how modern marketing works and how all the marketing activities tie together,” said Aimone. “From defining strategy to building a total online presence and referral marketing system – Duct Tape Marketing makes it all work together and build upon itself.”

Leading Results is the largest Duct Tape Marketing Consulting Agency with the most certifications. In addition to Dan Kraus, who holds the Master level accreditation, Leading Results has Laura Lorenz and Randy Aimon as Certified consultants and Michelle Horn as an Authorized consultant.

About Leading Results:

Leading Results helping small business stop wasting money on marketing that doesn’t get results. As Duct Tape Marketing coaches, they create predictable marketing processes and programs that small business can implement with limited staff for unlimited success. Leading Results has offices in Charlotte, Boston, Philadelphia and Southern California and clients around the world. For more information on group coaching programs and small business marketing coaching, visit the website at www.LeadingResults.com.

Dan Kraus
Leading Results, Inc.

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SOURCE Leading Results, Inc.

Source: PR Newswire