Nomad Editions Launches Content Marketing Initiative
NEW YORK, Nov. 13, 2012 /PRNewswire/ — Having pioneered made-for-mobile magazines–over 300 issues in the past two years–Nomad has expanded to assist major marketers in building content marketing solutions for their products and services. The inaugural effort, sponsored by a major pharmaceutical house, will begin next month.
“Content marketing is not just advertising in a magazine format,” said Marjorie Martay, Executive Vice President. “It is engaging readers with compelling editorial in support of the sponsoring company’s marketing objectives. Having learned how to acquire and engage targeted consumer bases we can now apply that knowledge to driving profitable customer action for our clients.”
Nomad has the ability to create magazine-like content packages from any source–website, archival material or original–and then deliver it through world class publishing platforms for iOS and Android mobile devices. Nomad editions are different and can be easily distinguished from digital replicas of print in that they are quick to download, easy to navigate and rich in interactivity. Compared to websites, they are organized, advertising friendly and uncluttered.
A Nomad content marketing edition is truly turnkey. Closely coordinating with each client’s marketing team, Nomad manages all aspects of publishing a mobile magazine from obtaining the content (original, website or existing archives), curating it, designing the product and handling all production and distribution.
Nomad Editions LLC was founded in May 2010 to re-think the digital magazine for mobile devices. Some 300 issues later, on subjects as diverse as food, entertainment, health, surfing, dogs and wine, it is the most experienced independent made-for-tablet publisher.
Executive Vice President
Nomad Editions LLC
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New York, New York 10016
SOURCE Nomad Editions LLC