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Last updated on April 18, 2014 at 17:24 EDT

Turkcell Smart Ticket Starts New Era at Stadiums

November 14, 2012

ISTANBUL, Turkey, November 14, 2012 /PRNewswire/ –

Turkcell (NYSE:TKC, ISE: TCELL), the leading communications and technology company in
Turkey has announced its technological collaboration with the Turkish Football Federation
(TFF), enabling football fans to purchase tickets using just an SMS and enter stadiums by
having their mobile tickets read at the turnstiles.

(Logo:
http://photos.prnewswire.com/prnh/20120614/537932-b )

(Photo:
http://photos.prnewswire.com/prnh/20121114/574121 )

The CEO of Turkcell; the main sponsor of the Turkish National Team, Sureyya Ciliv,
commented that “Mobile technologies are changing our habits by making life so much easier.
The Smart Ticket revolution we launched today with TFF will soon spread out to various
areas like stadiums, movie theatres, concerts and even public transportation. The
Turkey-Denmark soccer game has the historic importance of being the 500th national game.
This game will also go down in history as the one where the Turkcell Smart Ticket entered
our lives. We are very happy to expand our harmonious collaboration with the main sponsor
of TFF to the technological arena, and to make soccer lovers’ lives easier.”

With Turkcell Smart Ticket technology, which brings soccer match tickets to cell
phones with a single SMS, fans will be able to enter matches easily by having their mobile
tickets read on specially designated turnstiles at stadiums. Turkcell Smart Ticket,
compatible with all cell phone models, will help fans avoid inconveniences such queuing,
forgetting tickets at home, or printing out tickets purchased online, and will also win
fans’ hearts with special surprises and periodic opportunities. The Turkcell Smart Ticket
application, a collaboration between Turkcell and TFF, will first come to life during the
significant Turkey-Denmark game on November 14, 2012 at 9:00pm. Turkcell has reserved
7,000 Turkcell Smart Tickets for gnctrkcll club members. Those Turkcell gnctrkcll club
members wishing to buy a Turkcell Smart Ticket need only write BILET and send an SMS to
3544. For each Turkcell Smart Ticket purchased, gnctrkcll club members will receive one
for free. Then, TRY15, the cost of the ticket is reflected to users’ invoices.

ABOUT TURKCELL

Turkcell is the leading communications and technology company in Turkey, with 35.2
million subscribers as of September 30, 2012. Turkcell is a leading regional player, with
market leadership in five of the nine countries in which it operates with its
approximately 68.1 million subscribers as of September 30, 2012. It has become one of the
first among the global operators to have implemented HSPA+. It has achieved up to 43.2
Mbps speed using the Dual Carrier technology, and is continuously working to provide the
latest technology to its customers, e.g. 84 Mbps in the near future. As of September 30,
2012, Turkcell population coverage is at 99.17% in 2G and 83.14% in 3G. Turkcell reported
a TRY2.8 billion (US$1.5 billion) net revenue with total assets of TRY18.0 billion
(US$10.1 billion) as of September 30, 2012. It has been listed on the NYSE and the ISE
since July 2000, and is the only NYSE-listed company in Turkey. Read more at

http://www.turkcell.com.tr

        For further information please contact Turkcell
        Nihat Narin
        Division Head of Investor and International
        Media Relations
        Tel: +90-212-313-1244
        Email: nihat.narin@turkcell.com.tr

        Banu Uzgur
        International Media Relations Manager
        Tel: +90-212-313-1506
        Email: banu.uzgur@turkcell.com.tr
        investor.relations@turkcell.com.tr

You can now follow the most up-to-date Turkcell developments on twitter by clicking on
the link below.

http://twitter.com/TurkcellNews


    Photo: 

http://photos.prnewswire.com/prnh/20120614/537932-b

http://photos.prnewswire.com/prnh/20121114/574121

SOURCE Turkcell


Source: PR Newswire