Adam Ashton Appointed Senior Vice-President, Business Operations, Bell Media
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TORONTO, Nov. 15, 2012 /CNW/ – Kevin Crull, President, Bell Media, today
appointed Adam Ashton to the new position of Senior Vice-President,
Business Operations for Bell Media, effective immediately. Ashton has
been with the company for more than 15 years, most recently as
President, Canada’s Olympic Broadcast Media Consortium.
Ashton will be responsible for a unified approach to certain areas of
the company, specifically Revenue Management, Research, and the
award-winning Bell Media Agency. In this unique role, Ashton will
create synergies to ensure an informed, cohesive, and unified approach
to such core business functions as pricing and forecasting advertising
revenues, analyzing consumer insights, and leveraging the company’s
multi-platform promotional inventory.
“Adam has extensive marketing experience, operational expertise, and
strategic vision. Through his leadership of the wildly successful 2010
and 2012 Olympic Games broadcasts, he has proven that he has the
ability to mobilize business units, plan, strategize, and deliver
effective promotion across four screens,” said Kevin Crull, President,
Bell Media. “He continues to be a tremendous asset to our company, and
the leadership and wealth of experience he brings to this new role are
critical as we take on the new and exciting challenges of a
rapidly-evolving industry.”
Ashton has been with the company for more than 15 years in various
leadership roles of increasing responsibility. As President of Canada’s
Olympic Broadcast Media Consortium, he oversaw revenue, operations, and
all aspects of the revolutionary multi-platform delivery of the London
2012 Olympic Games that has set the standard for how Canadians
experience the Games for years to come.
Ashton also served as Vice-President, Marketing, for the Consortium,
where he was responsible for the strategic development, integration,
and delivery of all marketing and promotional activities across a
spectrum of media properties for the Vancouver 2010 Olympic Winter
Games, resulting in the most-watched television broadcasts in Canadian
history
Prior to joining the Consortium, Ashton worked at TSN for more than 10
years, lastly as Vice-President, Marketing, where he was responsible
for consumer marketing and brand development, leading to the continued
growth of Canada’s most successful specialty brand.
In May of 2012, Ashton was named as one of “5 to Watch” at the inaugural
Celebration of Leadership in Canadian Sports Business Awards.
About Bell Media
Bell Media is Canada’s premier multimedia company with leading assets in
television, radio and digital. With passion and an unrelenting
commitment to excellence, Bell Media entertains, informs and inspires
Canadians. Bell Media owns 28 conventional stations, including CTV,
Canada’s #1 television network, and owns and operates 30 specialty
channels, including TSN, Canada’s #1 specialty channel and RDS,
Canada’s #1 French-language specialty channel. Bell Media also owns 33
radio stations, dozens of websites including the Sympatico.ca portal,
and Dome Productions Inc. Bell Media is owned by BCE Inc. (TSX, NYSE:
BCE), Canada’s largest communications company. For more on Bell Media,
please visit www.bellmedia.ca.
SOURCE Bell Media
