Valpak® Returns To The Triad Market
LARGO, Fla., Nov. 15, 2012 /PRNewswire/ — Valpak, a leader in local print and digital coupons, announced today that it has signed a franchise agreement with Michael and Davina Green to bring Valpak back to businesses and residents in “The Triad.” Valpak had previously mailed to residents in the area since 1993, but will now serve an expanded area that over time includes Guilford, Forsyth, Alamance, Davidson, Randolph, Yakin and Dave counties as Valpak of The Triad. The Greens’ first Valpak Blue Envelope(®) will be mailing in November to Guilford County and will reach residents in the Greensboro market.
“We are ready to fulfill our dreams of becoming business owners as we embark on joining the largest marketing and advertising solutions franchise in the industry,” said Michael Green, Valpak of The Triad franchisee. “We are devoted to developing new business relationships and cannot wait to help business owners thrive in The Triad communities.”
With more than 20 years in the protective packaging industry, Michael Green has held positions as a manufacturer sales consultant and a distributor sales representative with nationally and internationally acclaimed protective packaging companies. Having a long-time desire to run and operate their own business, Michael and his wife, Davina, turned to The Entrepreneur’s Source to lead them down the path to selecting their first franchise. Ready to partner with a franchise, the couple decided that Valpak was the best fit for them based on the company’s business model and brand name recognition in the marketplace.
“As we continue to expand throughout the United States, its beneficial for Valpak to add industry sales veterans, such as Michael Green, into our family,” said Todd Leiser, Valpak’s director of franchise sales. “Michael’s extensive background in the protective packaging industry as a sales consultant will prove to be a valuable asset to bringing the Valpak concept to businesses and local savings to The Triad communities.”
A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 markets in 48 states and four Canadian provinces. Today, in addition to its flagship Blue Envelope(®), the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, which are also integrated into the new Passbook, Valpak Deals(®), QR codes, online coupons and SMS/text messaging to reach consumers at home and on-the-go.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000 and a minimum net worth of $150,000.
Valpak franchisees benefit from extensive training and support including more than 300 hours of classroom, in-field and online training. Additionally, the Valpak peer mentoring program pairs tenured Valpak franchisees with new franchisees for a two-year period. Valpak also handles all of the coupon design, printing, collation and postal logistics for its franchisees, allowing them to concentrate on selling branded direct marketing campaigns to customers within their exclusive territory.
Since its launch in 1968, The Blue Envelope(®) has been broadly recognized and trusted, which has contributed significantly to Valpak’s current success. Valpak’s state-of-the-art, 470,000-square-foot manufacturing center in St. Petersburg, FL, makes it possible for the company to mail to more than 500 million homes in North America. Valpak is also backed by experienced leadership with Cox Enterprises, one of the largest media companies in North America, which acquired the brand in 1991. Recently, Cox Target Media also acquired Savings.com, a leading online source for savings and personalized deals. Working together, Valpak and Savings.com will offer consumers a more extensive selection of offers and rewarding shopping experience as content is shared across platforms.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, along with Savings.com. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with www.Valpak.com®, an online site for printable coupons, e-commerce and coupon codes, which has nearly 70 million offer views each month, as well as apps for smartphone platforms For more information about advertising with Valpak, please contact 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Cox Target Media, providers of Valpak, a leading North American direct marketing company and Savings.com, a leading online coupon site and community. With $1.7 billion in revenue, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including 30 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
CONTACT: Carmen Ordonez