Sports Pick’Em Licensing Opportunity from OHK Labs Gamifies Brands, Delivers Valuable Customer Insights
BOCA RATON, Fla., Nov. 15, 2012 /PRNewswire/ — OHK Labs, developer of the sports prediction game SportsPicker Challenge on Facebook and iOS, today announced the availability of its Sports Pick’Em white labeled version of its game to brands and media sites. The turnkey Sports Pick’Em game gives companies a new way to reach and engage customers, fans, and followers by allowing them to showcase their sports prediction skills while competing for real prizes, including sponsored company products. By licensing the SportsPicker technology, companies can “gamify” their websites, engage their fans, and increase brand recognition.
The Sports Pick’Em white labeled version is available on two standard platforms. Companies can integrate the game into their own websites – complete with their brand’s look and feel – by embedding a single line of code. Companies can also deliver the fun and excitement of competitive sports picking via a Facebook widget. Playing directly from a brand or media site’s Facebook page offers the advantage of requiring a “Like” to play the game, enabling companies to grow their social media fanbase.
Just like popular online gaming sites, the OHK Labs Sports Pick’Em platform can help gamify websites by integrating its fully customizable badge leveling system. All badge names, images and paths to reach advanced levels are tailored to match a company’s desired branding. The platform automatically sends email notifications when a player levels up, providing opportunities for additional customer contact and inclusion of coupons and deals for players that reach higher levels. Facebook and Twitter sharing features encourage players to challenge their friends and display their skills, affording additional marketing opportunities for the sponsoring company. The platform allows brands to deliver the real challenges and fun of a skills-based sports picking game in a branded context, building customer loyalty.
“Our Sports Pick’Em solution converts players into brand marketers – while they’re having fun and competing for real prizes,” said OHK Labs and SportsPicker CEO Oren Kantor. “Brand managers can create unlimited contests by choosing the sport, timeframe, and prizes – 365 days a year. Then they can sit back and watch their customers do the marketing for them as they tweet, invite and share the game with their friends.”
The platform is simple and intuitive to use – users enter the basic information, and the SportsPicker system does the rest. A dedicated account representative is also available to assist with challenge creation, official rules template, prize fulfillment and any customer service issues that arise. SportsPicker covers six major U.S. sports, including collegiate football and basketball, professional basketball, baseball, football and hockey.
“Males between the ages of 18-44 are a hard-to-reach demographic, but a sports picking challenge is a proven way to get their attention,” said Kantor. “Our original consumer facing game, SportsPicker, finds that players spend on average five minutes on the site and view more than seven pages per visit – impressive statistics in the world of online advertising, where attention spans are notoriously short.”
Brands that use OHK’s new Sports Pick’Em white label platform not only gain access to sports fans and deliver incremental brand impressions – they also have access to SportsPicker’s analytics dashboard, which provides valuable customer insights and data, including stats on how often the branded sports picking challenge is shared by players via social media.
With SportsPicker’s fully customizable contesting platform, comprehensive analytics suite and friendly account representative services, brands now have a new way to engage customers and gain access to valuable data and contact information – all at a commitment-free pay-per-user price. Learn more about OHK Labs and SportsPicker at http://www.sportspickerapp.com/.
SportsPicker is a sports prediction technology platform that enables sports fans to compete against Facebook friends or in prize challenges. With a unique points system that rewards skill and a focus on team outcomes that puts the fun back in the game, SportsPicker returns sports enthusiasts to their roots letting them compete for bragging rights and valuable sponsored prizes. SportsPicker is a product of OHK Labs, an application development studio founded and led by Oren Kantor, a sports fanatic looking to create the similar excitement of filling out March Madness bracket challenges year-round. Learn more at www.sportspickerapp.com.
SOURCE OHK Labs