Industry Veterans Launch New Entertainment Marketing Agency BOND
HOLLYWOOD, Calif., Nov. 16, 2012 /PRNewswire/ — Entertainment industry veterans Patrick Dillon, Seth Phillips Althoff, Brian Setzer and Luke Silver-Greenberg announced the launch of their new entertainment marketing agency, BOND (http://www.wearebond.com/), offering print, digital and A/V services. The agency, based in Hollywood, will provide a 360 offering to studios, publishers, and brands, while focusing on strategic initiatives, emerging technologies and best-in-class creative. The name derives from the founders’ desire to create bonds between colleagues, clients, and consumers through creative excellence.
Patrick Dillon, award-winning entertainment creative professional and co-founder of top agency Art Machine, will serve as Creative Director at BOND. Dillon’s creative and business vision helped Art Machine grow quickly from a startup to an award-winning industry leader, successfully merging Trailer Park in 2007. “I am thrilled to be on this new journey with my new partners,” said Dillon.
Seth Phillips Althoff, who will serve as Managing Director at BOND, states, “I am honored to work alongside such talented and respected colleagues.” Althoff previously led agency Mojo as COO/CFO, where he revamped the core business model leading to record success. Previous to his position at Mojo, Althoff was President of Operations and Employee Relations at Crew Creative.
Brian Setzer will act as Director of Strategic Business Development focusing on successful execution of client priorities. “I am excited to help build a team that shares a common vision – building strong relationships through great creative,” said Setzer. During his tenure at Trailer Park, Brian led his team to become one of the premiere game marketers in the industry.
Luke Silver-Greenberg will helm BOND’s digital offering while also developing new business opportunities. “I look forward to working with our clients to create synergy between big ideas and emerging technologies,” said the previous founder of Silver-Greenberg/Associates, a digital marketing agency whose clients included Lionsgate, Esquire and P&G.
Peter Stark has joined the group as Creative Director of BOND’s print group. He most recently worked as a Creative Director at BLT & Associates, where he consistently directed his team on award-winning print campaigns, including ‘Star Trek’ and ‘Spiderman.’