Stanley® Launches New Virtual Level App for the iPad® and iPhone®
NEW BRITAIN, Conn., Nov. 19, 2012 /PRNewswire/ — Stanley® announced today the introduction of its redesigned level app, now for iPad® and new iPhone® models. This free app is available online at the Apple App Store and brings users the accuracy and reliability they are accustomed to with traditional Stanley® levels in virtual form. “With over five million iPhone 5s sold in its first weekend alone, we are excited to offer our customers a revamped app compatible with features like Retina(TM) display,” said Todd Langston, Director of Brand Marketing. Two virtual levels are included in the app which emulate existing Stanley® levels; choose from our classic cherry wood or popular yellow FatMax.
The Stanley® level app is ideal for simple jobs like hanging pictures, mounting shelves and more when you don’t have a conventional level available. “Convenient and portable, it’s a must have app for everyone from the professional contractor to the novice DIY-er,” says Langston. This app combines more than a century’s worth of hand tool manufacturing experience with today’s latest digital technology. It harnesses the technology of an accelerometer and a digital gyroscope located in select iPhone and iPad models, to generate an understanding of where the device is in space. After an initial calibration, the bubble will read an angle up to 90 degrees and will indicate 0 degrees when you are level, with crisp, easy to read numbers.
The Stanley® Level App is available for free at the Apple App Store and is compatible with iPhone 3GS, iPhone 4, iPhone 4S, iPhone 5, iPod touch (3rd generation), iPod touch (4th generation), iPod touch (5th generation) and iPad. Requires iOS 5.0 or later.
Stanley®, a brand of Stanley Black & Decker, Inc., is a diversified worldwide supplier of tools and engineered solutions for professional, industrial, woodworking, construction and do-it-yourself use. For over 165 years, the trusted Stanley® brand has been synonymous with quality, value and reliability. Its well-known hand tool and storage brands include Stanley®, FatMax® and FatMax Xtreme®. Headquartered in New Britain, Conn., Stanley Black & Decker, Inc. operates multiple manufacturing facilities and sales offices throughout the globe. For more information, visit www.stanleytools.com or follow Stanley on Facebook and Twitter.
iPhone and iPad are registered trademarks of Apple Inc. Retina is a trademark of Apple Inc.
Contact: Kristin Perra, Marketing Communications Stanley Black & Decker Phone: 860-827-5480 E-mail: email@example.com