Last updated on April 19, 2014 at 1:20 EDT

Survey Says Parents Recognize Technology Benefits to Connect as a Family but Still Struggle to Keep up with the Kids

November 19, 2012

Creators of Webkinz(TM) Encourage Family Co-Play in Honor of National Family Week

TORONTO, Nov. 19, 2012 /PRNewswire/ – A recent survey conducted by ORC
International* on behalf of the creators of Webkinz reveals that while
nearly 50 percent of parents believe technology is a great way to
connect as a family, the majority (70 percent) still struggle with
keeping up with their kids saying it’s time consuming, expensive or
endless. To help conquer this divide, and timed with National Family
Week (Nov. 18-24, 2012), the creators of Webkinz suggest dedicated
co-play with parents and kids via their online or social platforms to
bring families together.

The idea of co-play, or playing together with family, has changed with
the proliferation of technology. While family time used to require
parents to be in the same place with their kids, advances in
technology, gaming and social media now allow families to play together
across distances. In fact, 11 percent of parents surveyed use online
games to interact with family when away from home. Additionally,
frequency of online gaming clocks in with 36 percent of parents
surveyed playing online games with their kids at least once a week.
This number increases to 50 percent with younger parents (aged 18-34),
indicating that this trend in co-play will continue.

“Parents are starting to realize the benefits of playing online with
their kids, but often don’t know how,” said Howard Ganz, president of
Ganz and creator of Webkinz. “At Ganz, we’re evolving to stay up with
these changes with new platforms for Webkinz. Now, parents can play
Webkinz Friends(TM) on Facebook or their iPad at work or on the road, and
transfer prizes to their kids who are playing on the home computer or
an iPad, facilitating co-play for the modern, tech-savvy family.”

For parents looking for tips on how to play together as a family online,
Webkinz creators offer the following advice based on its 2012 Family Co-Play Survey* findings:

        --  Use a  tablet to play games online with kids; they prefer it
            most out of all mobile device options
        --  Find games you think are fun and appropriate, and suggest
            these  to play with your children; co-play will help parents
            keep up with kids and kids connect with parents
        --  Make an effort to play games with your kids more often; one in
            five parents admit they could make more of an effort to
            interact with technology together
        --  Be patient and take a lesson from your kids; letting them show
            you how to play a game can help to build their confidence

Ganz, creator of Webkinz World(TM), pioneered the concept of web-enabled
toys pairing a plush toy with the interactivity of an online game.
Continuing on the track of innovation, Webkinz Friends, a free-to-play
version of the game first introduced on Facebook, is now available on
the iPad. In honor of National Family Week, Webkinz is encouraging
families to download the Webkinz Friends app and play along-side each
other to build their dream Kinzville for their adopted pets and to
register more pets in either the iPad game or Webkinz World.

To learn more about Webkinz Friends, please visit http://www.webkinzfriends.com. Webkinz Friends for iPad is available for download at http://bit.ly/T0c5ST and for our teen and adult fans on Facebook like us here.

* 2012 survey conducted by ORC International on behalf of Ganz/Webkinz.

About Webkinz World
The original kids’ online world, Webkinz World introduced the concept of
web-enabled toys. Webkinz pets come alive online in magical virtual
world called Webkinz World. Webkinz pets combine the timeless fun of
plush with the interactivity of the Internet. Members adopt pets, play
games, go on quests, create rooms and keep their virtual pets happy and
healthy. The company’s success allowed the Ganz family to create
Webkinz Foundation in late 2007, to develop programs and donate funds
to programs that benefit children. Over $1,500,000.00 has been donated
since 2007. Visit Webkinz on Twitter at https://twitter.com/webkinz and Facebook http://www.facebook.com/Webkinz.

Mari Abe


Source: PR Newswire