Kendall-Jackson Selects MWW To Launch New Consumer Campaign
LOS ANGELES, Nov. 19, 2012 /PRNewswire/ — MWW (www.mww.com), one of the top-ten global independent public relations firms, announced today the addition of family-owned and award-winning winery, Kendall-Jackson Wine Estates, to its client roster. Kendall-Jackson (www.kj.com), based in Sonoma County, Calif., is launching a groundbreaking campaign that significantly changes the way consumers pair wine with both food and lifestyle moments, reaching age-appropriate Millennials and Gen X’ers through Web-based sensory experiences, mobile-enabled pairings and social communication.
The winemaker has tapped MWW’s Los Angeles and New York offices to execute a broad communications campaign to build momentum around the new campaign and the release of K-J Recommends, a new mobile wine app for iOS and Android. The app is a key component of the larger “Goes Well with Friends” engagement campaign, currently rolling out across the country.
This initiative aims to engage new wine enthusiasts, especially those 25-40, with one of America’s most beloved wineries. The Kendall-Jackson brand is talking to a whole new generation of consumers in a way that resonates with them. This new platform contains relevant and engaging content for an ever-growing range of consumers, bloggers, influencers and traditional media.
“Known for its legacy as an award-winning winemaker, Kendall-Jackson consistently delivers category-changing campaigns that pioneer wine marketing and resonate squarely with its consumers,” said JP Schuerman, MWW EVP and general manager, Western Region. “This integrated digital campaign is an industry disruptor, and MWW is proud to partner with Kendall-Jackson as they reimagine how wine can be woven into a myriad of occasions.”
The assignment will be staffed by communications and social media practitioners from across MWW’s award-winning Consumer Lifestyle Marketing and Dialogue Digital practices. The team includes specialists with expertise in food & beverage, millennial marketing, media relations, influencer outreach and social media.
“As an innovative, family-owned business and one of America’s most beloved wineries, we were searching for an agency that understands our unique culture, consumers and influencers. The MWW team perfectly fit the description,” Jason J. Hunke, vice president, communications, Kendall-Jackson. “MWW brought forward a creative and targeted consumer engagement strategy, one that aligns with our objective in forever changing the way consumers integrate wine into their daily lives.”
About Kendall-Jackson Wine Estate
Kendall-Jackson is one of America’s most beloved family-owned and operated wineries. Founded by the late entrepreneur and visionary Jess Jackson and his wife Barbara Banke, Kendall-Jackson is based in Sonoma County and offers a range of acclaimed wines grown in the family’s estate vineyards along the coastal ridges of California. A leader in sustainable vineyard and winery practices, including solar cogeneration, water conservation and natural pest control, 100% of Kendall-Jackson’s vineyards in California are SIP (Sustainability in Practice) Certified and CCSW (Certified California Sustainable Winegrowing) recognized. Learn more online at KJ.com, and connect with K-J on Facebook and Twitter.
MWW is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
MWW’s approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2012 “PR Agency of the Year,” by the International Business Awards, 2011 “Midsize Agency of the Year” by the Holmes Report as well as “Digital Firm of the Year” and “Top Places to Work in PR” by PR News. For more information on the firm’s capabilities and “Matter More” commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest and Google Plus.