Results from the Canadian American Cities Online Marketing Index(C)2012
Benchmark of the Digital Marketing Presence of Canadian and American
Economic Development Agencies for Investment Attraction
MONTREAL, Nov. 20, 2012 /PRNewswire/ – Intelegia will be releasing the
results of its benchmark study, ” The Canadian American Cities Online
Marketing Index ©2012″, via its website, (www.intelegia.com) today.
This study measures how well economic development agencies are marketing
their regions on the web for investment attraction. “This year, we have seen a clear distinction between early adopters and
late comers. Leading agencies are starting to reap the benefits of
their efforts and this is just the beginning. We will see additional
success stories as CEOs of economic development agencies embrace social
media as a competitive advantage” says Isabelle Poirier, President of Intelegia and co-author. The study
considered the agencies from the 40 largest metropolitan cities in
Canada and the United States.
Halifax, London, Hamilton, Ottawa, Edmonton, Regina, Houston, New York
City, Chicago, Tampa Bay and Phoenix are the top ranked cities.
To highlight the importance of online branding for economic development,
the report offers insights from thought leaders including: Edward
Burghard, CEO of The Burghard Group, Anya Codack, President of YFactor,
Eric Canada, Partner of Blane, Canada and Dave Quinn, Executive
Director of Bastrop Economic Development Corp.
The report is available at www.intelegia.com and an abstract is posted on the firm’s blog.
Headquartered in Montreal, Canada, Intelegia develops and implements
marketing strategies leveraging social media in support of economic
development, tourism, industry and finance. Intelegia also develops
strategies to attract and retain talent and capital investment. With
its key expertise in social media, it successfully contributed to
communities winning top prizes at the Economic Developers Association
of Canada (EDAC) annual awards. Intelegia provides training in North
America and in Europe on online marketing research, strategic analysis
techniques and the use of social media in marketing and
communications. Intelegia publishes a weekly blog post regarding best
practices, approaches and tips on the use of social media applications
for investment attraction. The blog was launched in 2006 and is read in
more than 30 countries. Posts can be read at www.intelegia.com/en.