Last updated on April 17, 2014 at 1:21 EDT

Lumata Continues Investment in Building Global Leadership by Appointing Richard Grohol as Chief Commercial Officer

November 21, 2012

LONDON, November 21, 2012 /PRNewswire/ –

Lumata [http://lumata.com ], a market leader in mobile marketing software and
services, has appointed Richard Grohol as new Chief Commercial Officer.

Richard joins Lumata from MACH [http://www.mach.com ] where, as a CCO and member of
the Executive Committee, he was responsible for driving worldwide sales and marketing
activities, strategy and the Mobile Billing and Payment business unit. Before MACH,
Richard was EVP of Worldwide Field Operations for 10 years at Roamware, Inc. and prior to
this, worked at several major technology companies in the telecom industry, in both the
USA and Europe.

In his new role, Richard will have responsibility for sales and client services across
Lumata’s global revenue organisation including mobile operators, advertising and brands.
He will be a member of Lumata’s senior management team and will report directly to the
Chief Executive Officer, Thomas Enraght-Moony.

Thomas Enraght-Moony said: “I am delighted to welcome Richard Grohol at this important
stage of Lumata’s global growth story. Rich is a seasoned executive bringing with him over
20 years of experience building and running successful sales organisations. He will play a
key role in capturing commercial opportunities in the highly evolving mobile marketing
space and I am confident that he will rapidly lead further success for Lumata.”

Richard Grohol said: “I am extremely impressed with Lumata’s fantastic achievements,
expertise and long-running experience in delivering market-leading mobile marketing
products and services across the world. I look forward to assisting Lumata in its next
stages of global development and growth.”

About Lumata

With a global footprint and over 10 years of experience, Lumata is a software and
services company delivering highly effective mobile relationship management solutions to
major operators such as Orange, T-Mobile, Vimpelcom, Telecom Italia Mobile, Verizon,
Airtel, MTS and Telefonica, as well as blue-chip brands such as Nestle, P&G, HP and
Espresso Group. Lumata is backed by Francisco Partners and Buongiorno S.p.A.

For further information, please visit http://www.lumata.com

        For further Lumata media information, please contact:
        Johanna Reder


Source: PR Newswire