Last updated on April 24, 2014 at 17:35 EDT

TFM&A Partners With the IDM to form new Advisory Panel

November 21, 2012

LONDON, November 21, 2012 /PRNewswire/ –

As part of an ongoing commitment to engage with the leading minds currently working
within the marketing industry, Technology for Marketing & Advertising (TFM&A) recently
held, in conjunction with the IDM, its first Advisory Panel to inform and guide the
content and direction of the show in line with market trends and concerns.

The main points emerging from this debate highlighted the importance of a
comprehensive education programme giving air-time to expert opinions from big brands and
debate surrounding the most pertinent issues in the market. The panel were particularly
keen to see two sides of an argument presented and debated by media voices and pitching
experts. Keynotes delivered by specialists in more ‘leftfield’ disciplines such as
futurology and psychology was also a proposition which was met by enthusiasm from the

Visitor VIP provisions were also discussed with niche networking events on the show
floor and pre-arranged appointments at the top of the wish list from the board members.

Perhaps unsurprisingly, a key theme which was repeatedly raised was data – the
emergence of big data, how we should be analysing it and how we can make it work for us.
It is clear that this is at the top of the agenda for most, if not all, marketers.

TFM&A Group Event Manager, Kevin Pearce said:

“We’re delighted to have brought together such an impressive and forward thinking
group from the IDM’s advisory councils. It’s obviously essential for us as event
organisers to ensure that our offering is always up to date and tackling the most current
issues within marketing and technology. It was particularly exciting for us to hear, in
line with feedback we are receiving from throughout the industry, that big data is very
much at the forefront of marketing strategy. My favourite quote to come out of the board
was ‘Analysis Paralysis – let the data do the decision making’. We’ll certainly be making
sure that our seminar programme reflects all of our industry insight research and I very
much look forward to the next session.”

Held at the Bleeding Heart Restaurant in London and run in association with IDM, the
panel comprised of professionals from the IDM’s specialist councils specialising in B2B,
digital and data from both client and agency backgrounds.

IDM B2B Council Member Richard Robinson from Google said:

“I was delighted to participate in this initiative to support TFM&A in keeping up to
date with an ever-evolving digital world. It’s crucial to ensure that we fully utilise the
expanding capabilities for targeted marketing that technology offers and it’s also
fantastic to dedicate time to come together as a peer group, discover what’s out there and
benchmark with one another.”

IDM Council Member Participants*:

        Adrian Gregory, F IDM, Chairman, DQM Group
        Richard Robinson, Industry Leader, Google
        Chris Schaumann, Director, Expertise and Capability Development, Digital & Social
         Innovation & Transformation, Nokia Global Marketing
        Paul Cash, Chief Innovation Officer, OTM London
        Simon J. Hughes, Senior Marketing Manager, Global Marketing Operations, Microsoft
        Lisa Turner, Marketing Director, IDM
        Sheree Hiller, Programme Development Manager, IDM

TFM&A will take place at Earls Court, London on the 26th and 27th of February. It is
free to attend for pre-registered visitors.

* Additional members of the panel who were unable to attend are:

Sarah Evans, Head of Mobile Internet Products, O2 UK
Robin Mackenzie, Head of Marketing, Vodafone Group Services

Andrew Buckley, Vice-President for Product Management, American Express

About UBM Live (organiser of TFM&A http://www.t-f-m.co.uk)

UBM Live connects people and creates opportunities for companies across five
continents to develop new business, meet customers, launch new products, promote their
brands and expand their markets. Through premiere brands such as MD&M, CPhI, IFSEC, TFM&A,
Cruise Shipping Miami, the Concrete Show and many others, UBM Live exhibitions,
conferences, awards programs, publications, websites and training and certification
programs are an integral part of the marketing plans of companies across more than 20
industry sectors.

About the Institute of Direct and Digital Marketing (http://theidm.com)

The IDM is the UK’s only government-approved Institute for the professional
development of direct and digital marketers, offering a broad range of practitioner-taught
training courses and ten internationally recognised professional marketing qualifications.
It is also a membership organisation, providing status, knowledge and networking
opportunities to today’s senior marketers, and an educational trust, supplying learning
materials to higher education alongside initiatives to help university graduates take
their first steps in the marketing profession.


Source: PR Newswire