Last updated on April 24, 2014 at 17:35 EDT

Masuri Raises Funding for Cricket Helmet Research and Innovation in Line with ICC Safety Initiative

November 27, 2012

LONDON, November 27, 2012 /PRNewswire/ –

Jon Hardy and Co ltd, the owner of market leading cricket helmet brand Masuri
[http://www.masuri.com ], has raised funding for the research and development of an even
safer cricket helmet design. This follows concerns raised by the International Cricket
Council and Federation of International Cricketers’ Associations to all cricket helmet
manufacturers as to the suitability of the current safety standards in batting helmets.
This follows an increased number of recorded facial injuries, mainly caused by the ball
contacting the head through the gap between a helmet’s peak and grill.

http://photos.prnewswire.com/prnh/20121127/579632 )

Masuri is at the forefront of cricket helmet safety. Founded in Cape town by Jon Hardy
in 1987, his innovative steel grills were worn by Dean Jones, Geoff Marsh and David Boon
during Australia’s successful 1989 Ashes campaign. The Masuri grills quickly became the
international standard as Jon’s contacts from his playing days at Western Province and
Somerset gave him the opportunity to showcase his design to the game’s elite players.
Nowadays it is unthinkable that a batsman would face up to a fast bowler without a helmet;
especially with the riskier shot selection brought about by Twenty20 cricket.

“As a batsman, cricket helmet design has always been a passion of mine,” says Jon. “In
the late 1980s I didn’t feel that cricket helmets were offering sufficient protection to
batsmen, so I developed the Masuri helmet with a steel grill, that was safer lighter and
offered better visibility. I’m delighted to have been a part of the improvement in safety
standards and am constantly working to keep Masuri as the player’s choice.”

Masuri is always looking to improve the safety and protection of players. The recent
fund raising will facilitate this and has also welcomed Ian Jamieson as Masuri’s new
Chairman. Ian is also a Non-Executive Director at The Oval.

“I look forward to being a part of Masuri going forward,” says Ian. “Masuri has been
the market leader in cricket helmet design since its inception and I’m delighted to become
involved at this exciting time, as we strive to find new and innovative ways of improving
safety in cricket.”

Today, Masuri helmets, which the majority of International Players choose to wear,
includes unique safety and comfort features and with the new 2013 Masuri Elite Grill
[http://www.masuri.co.uk/elite-helmet.aspx. ], more protection is afforded to the ear,
chin and face whilst maintaining visibility.

Masuri intends to remain at the forefront of cricket helmet design and the funding
raised by JHACO will lead to exciting and innovative product designs that will benefit
Professional, Club and School cricketers alike.

About Masuri

Masuri has been the market leader in cricket helmets since the early 1990s. For more
information please visit http://www.masuri.co.uk




Source: PR Newswire