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Last updated on May 18, 2013 at 5:33 EDT

No 1 Interactive eBook Tablet App ‘Letters for Santa’ Now Available on iPhone

November 28, 2012

DUBLIN, November 28, 2012 /PRNewswire/ –

After the successful launch last year of the ‘Letters for Santa’ app for Tablet, which
reached the number one spot for books on Apple’s iTunes store, the popular interactive
festive app is now available on iPhone. The creators, drawinginc (
http://www.drawinginc.ie), are an award-winning creative design studio based in
Dublin, Ireland. The app, ‘Letters for Santa
[https://itunes.apple.com/us/app/letters-for-santa-iphone-edition/id574194734?mt=8 ]‘, is a
fun interactive story book that combines sound, engaging illustrations, and touch-points -
for children to discover clever visible and hidden surprises, and of course the children
can write their letter to Santa Claus directly on an iPad tablet device and now also on an
iPhone. ‘Letters for Santa’ provides an engaging and magical experience for children ages
4-10 and is available for download worldwide on the iTunes Store.

‘Letters for Santa’ is a Christmas story about Ruben the ‘inventor’ reindeer, a nephew
of Rudolph the red-nosed reindeer. Ruben is training for his first Christmas Eve sleigh
ride with Santa Claus, but after missing reindeer flight school training, Rudolph and
Santa’s elves set out to find him. Ruben is found fast asleep at his desk, where he had
spent a long evening working on a new invention for Christmas – a magical ‘Dear Santa’
letter delivery machine for children all over the world. Rudolph, proud of his nephew,
takes him to visit Santa Claus to show him the invention – and Santa just loves it.

The ‘Letters for Santa’ story ends by allowing children to personally hand-write (or
type) their ‘Dear Santa’ Christmas wish list letter with their finger or a stylus. The
letter is then sent to the parent/guardian’s email address, giving the children an instant
response, straight from the North Pole. The magical experience continues when, at the end
of the story, the child’s name is seen on a Christmas present tag in Santa’s gift sack on
the back of Santa’s sleigh, with Ruben waving on his first-ever Christmas Eve ride.
Whether it’s a bedtime story, or to simply entertain children during the day, this
application allows children to playfully interact.

“The tablet version of the app was so popular, that Santa asked Ruben to invent a way
to use the app through the iPhone as well, so that more and more children and their
families can enjoy playing and learning together – and that’s exactly what Ruben did!”
said James Nelson, Creative Director at drawinginc (who, by the way, is a close friend of
Ruben’s!).

Pricing and Availability:

‘Letters for Santa’ is a family-friendly book application that is rated 4+ and is
compatible with iPad (iOS 3.2 or later) and Android (2.2 and up). It is now also available
on the iPhone and iPod Touch (iOS 4.3 or later). It is available to download immediately
on the iTunes Store for a purchase price of 0.99 US Cents. A preview of the app can be
seen on YouTube. http://www.youtube.com/watch?v=9X2tj_uEz_s

About drawinginc Limited

Drawinginc provides creative services that begin with an acute focus on the client and
encompasses all forms of creative digital and print communications to promote products and
services. They bring truly innovative design to help their clients communicate their own
brand messages to their customers in the most effective and creative manner. Based in
Dublin, Ireland, the firm serves clients across the globe, including Pfizer, Bostik, Total
Produce and others. For more information visit http://www.drawinginc.ie, read the blog
at http://www.drawinginc.ie/blog and follow on Twitter @drawinginc_ie

SOURCE drawinginc


Source: PR Newswire