Quantcast
Last updated on April 20, 2014 at 7:48 EDT

RGM Group Expands Internationally with OpenTable in the UK

November 28, 2012

LOS ANGELES, Nov. 28, 2012 /PRNewswire/ — RGM Group (RGM), a leading digital media firm for premium brand advertisers and publishers, today announced its international expansion with the addition of toptable to its partner roster. toptable is owned and operated by OpenTable and is the leading consumer destination site for restaurant reservations in the UK. RGM Exclusive (RGME) will be the sole media representation for toptable.

“The team is pleased to have the opportunity to grow our relationship with OpenTable and expand into the European market for the first time,” said Kurt Johnson, CEO for RGM Group. “We understand the needs of premium publishers and brands alike; and are focused on delivering quality advertising solutions for our clients.”

“We are looking forward to building on our relationship with RGM and leveraging their capabilities for toptable in the UK,” said Doug Boake, OpenTable Senior Vice President of Business Development.

RGM is comprised of three divisions:

  • The RGM Alliance (RGMA) provides a best of both worlds solution by fusing the benefits of site-specific advertising with those of a traditional ad network. RGMA partners with 300 of the best online publishers; reaching almost 150 million U.S. consumers through 8 billion page views per month; or more than 65% of the country’s total online audience. It is also ranked by comScore as the #2 Fashion channel, #2 Travel channel, #5 Business channel and #14 Health channel online.* The alliance offers complete customization driven by data and content. RGMA’s partnership with Nielsen allows for the ability to create tailored channels spanning more than 5,000 demographic and psychographic profiles. Additionally, advertisers can choose from 14 transparent content channels, or create their own, to further meet campaign needs.
  • RGM Exclusive (RGME) provides exclusive media representation for premium publishers and creates unique and custom ad integrations for advertisers.
  • RGM Creative (RGMC), the creative arm, partners with ad agencies and clients specifically to develop and deploy custom campaigns that generate superior consumer awareness and engagement.

About The RGM Group
The RGM Group (www.rgmgroup.com) a leading premium online media firm for brand advertisers and publishers, featuring three divisions dedicated to providing unique and custom programs to engage targeted audiences in brand-safe content at-scale: The RGM Alliance (RGMA) provides a best of both worlds solution by fusing the benefits of site-specific advertising with those of a traditional ad network. RGMA partners with 300 of the best online publishers; reaching almost 150 million U.S. consumers through 8 billion page views per month; or more than 65% of the country’s total online audience. It is also ranked by comScore as the #2 Fashion channel, #2 Travel channel, #5 Business channel and #14 Health channel online.* The alliance offers complete customization driven by data and content. RGMA’s partnership with Nielsen allows for the ability to create tailored channels spanning more than 5,000 demographic and psychographic profiles. Additionally, advertisers can choose from 14 transparent content channels, or create their own, to further meet campaign needs. RGM Exclusive (RGME) provides exclusive media representation for premium publishers and creates unique and custom ad integrations for advertisers; RGM Creative (RGMC), the creative arm of the RGM Group which partners with ad agencies and corporate clients specifically to develop and deploy custom campaigns that generates superior consumer awareness and engagement. Offering a highly targeted total reach of almost 150 million unique users per month, the RGM Group provides both advertisers and publishers a comprehensive and flexible platform with which to access, engage and drive results. Based in Venice, CA, the company also has offices in New York City, San Francisco, and San Diego.

About OpenTable, Inc.
OpenTable is a leading provider of free, real-time online restaurant reservations for diners and reservation and guest management solutions for restaurants. The OpenTable network delivers the convenience of online restaurant reservations to diners and the operational benefits of a computerized reservation book to restaurants. OpenTable has more than 26,000 restaurant customers, and, since its inception in 1998, has seated more than 385 million diners around the world. The Company is headquartered in San Francisco, California, and the OpenTable service is available throughout the United States, as well as in Canada, Germany, Japan, Mexico, and the UK. OpenTable also owns and operates toptable, the leading consumer destination site for restaurant reservations in the UK.

SOURCE RGM Group


Source: PR Newswire