Last updated on April 19, 2014 at 8:45 EDT

Britain’s Favourite Meerkat Sponsors Coronation Street on ITV

November 28, 2012

LONDON, November 28, 2012 /PRNewswire/ –

– Meerkats land on Weatherfield cobblestones -

Britain’s favourite meerkat, Aleksandr Orlov, founder of comparethemeerkat.com, and
his meerkat friends today took a sneaky peak around the set of Coronation Street, before
the start of his sponsorship of ITV’s iconic soap.

From Monday 26th November, viewers will be able to see the entrepreneur and his fellow
meerkats exploring Weatherfield during the ad breaks of the soap.

The Meerkat business entrepreneur decided to sponsor Britain’s most popular soap as
part of his on-going bid to help people understand the difference between
comparethemarket.com and comparethemeerkat.com and stop them from clogging up his website
by looking for good deals on insurance [http://www.comparethemarket.com/car-insurance ].

“I was flick through satellites channels and what did I stumble on? Popular UK
programming Coronations Street. Before I knew it, I was glue to telebox. Then it hit me
why not sponsor most popular soap in UK to help teach peoples the difference?”

The sponsorship follows the launch last year of the Meerkat Toy Collection, which
rewards those who know the difference between meerkat and market with a free meerkat toy.
Over a million toys have been claimed and the cuddly meerkats have now become collector’s

To celebrate the sponsorship and to pay homage to the Manchester-based soap, the
Meerkovo villagers have even created their own special polka version of the legendry
Coronation Street theme tune. To date the video has had over 2.2million views. To view the
video visit


About The Meerkat Tales collection

Narrated by Aleksandr in his own unique style, the Meerkat Tales tell the stories of
Aleksandr’s own dreams as well as those of five of his meerkat friends: his faithful head
of IT Sergei who dreams of a space adventure to the moon; Bogdan the mischievous meerpup
who takes part in the Meerkovian Grand Prix; Maiya the school mistress who dreams of
debuting in the ‘Romeero and Juliet’ ballet; Yakov the toymaker who must help save
Christmas when ‘Santa Claws’ falls ill; and leather-clad rocker Vassily who finally
achieves rock stardom.

About Aleksandr Orlov

Aleksandr Orlov has amassed over 800,000 Facebook fans and around 50,000 followers on
Twitter since he first appeared on TV in January 2009, urging those looking for car
insurance at http://www.comparethemarket.com not to come to
http://www.comparethemeerkat.com by mistake.

His iSimples iphone application attracted over 700,000 subscribers, reaching No.1 on
the iTunes free app download chart. His catchphrase ‘Simples’ has even entered the Oxford
English Dictionary. Aleksandr’s biography “A Simples Life” sold 500,000 copies, topping
the Christmas bestseller list in 2010. More recently he has given over a million people an
official Meerkat soft toy as a reward for knowing the difference between
http://www.comparethemarket.com and http://www.comparethemeerkat.com

SOURCE comparethemarket.com

Source: PR Newswire