Last updated on April 19, 2014 at 1:20 EDT

Nokia and deadmau5 Light up London with ‘This Is Lumia’

November 28, 2012

LONDON, November 28, 2012 /PRNewswire/ –

New Nokia Lumia smartphone range launches with a brand new light and music


Nokia last night joined forces with deadmau5 to launch two new Nokia Lumia handsets
[http://www.nokia.com/switch ] with a spectacular light and music experience: This Is

http://photos.prnewswire.com/prnh/20121128/579688 )

Exactly a year after Nokia created the biggest light show the capital had ever seen -
a 4D projection that covered Millbank Tower [http://youtu.be/SX2Gd-kqV5s ] – the mobile
giant transformed an entire London square last night into an immersive audio-visual show
starring deadmau5.

Nokia rigged every inch of Flat Iron Square in Southwark, using specially developed
software, to come alive in sequence to a deadmau5 set. People arriving in the square saw
just a normal London street, and as the music started the technology allowed in to be
‘played’ like a musical instrument.

Adam Johnson, Head of Consumer Marketing (UK & Ireland) at Nokia said: “We wanted to
do something as innovative as our products to celebrate the launch of the new Nokia Lumia
range. The show took its inspiration from the vibrant colours of the range. The Nokia
Lumia 920 has extraordinary low light capabilities and we wanted to create an event that
would showcase this fantastic feature and still show that our products stand out from the
current sea of faceless black handsets”.

deadmau5 said: “Playing Millbank Tower was an incredible experience, so it’s great to
be back in London to team up with Nokia again. The new show was a totally different
concept from last year, but equally inspiring and technically challenging.”

The Nokia Lumia 920 is Nokia’s flagship Windows Phone 8 smartphone which includes the
latest advances in Nokia’s PureView imaging innovation
[http://www.nokia.com/gb-en/products/pureview ]. Using advanced floating lens technology,
the camera in the Nokia Lumia 920 is able to take in five times more light than other
smartphones without using flash, making it possible to capture clear, bright pictures and
video indoors and at night as it is able to compensate for hand movement while the photo
is being taken.

Conor Pierce, VP for Nokia said: “We see the Lumia 920 as one of the most exciting
phones we have launched at Nokia, it includes some truly groundbreaking innovations:
Wireless charging, a screen that automatically adjusts its colour and brightness,
depending on sunlight, a touchscreen that even works when you’re wearing gloves and best
of all it’s a beautiful device; like the ‘This is Lumia’ event the 920 looks just

For footage from the event, head to facebook.com/nokiauk [http://facebook.com/nokiauk

Notes for Editors


Nokia is a global leader in mobile communications whose products have become an
integral part of the lives of people around the world. Every day, more than 1.3 billion
people use their Nokia to capture and share experiences, access information, find their
way or simply to speak to one another. Nokia’s technological and design innovations have
made its brand one of the most recognised in the world.

For more information, visit http://www.nokia.com/about-nokia.






Source: PR Newswire