Last updated on April 24, 2014 at 17:35 EDT

CCS Insight Reveals its Predictions for the Mobile Industry in 2013 and Beyond

November 29, 2012

LONDON, November 29, 2012 /PRNewswire/ –

Mobile and telecoms analyst group, CCS Insight, has revealed its top predictions for
the mobile and telecoms industry in 2013.

CCS Insight presented these findings to customers during its annual predictions event,
2013 and Beyond, last week.

Shaun Collins, founder of CCS Insight, said: “The mobile industry is in rude health,
and we’re optimistic about the next 12 months. We expect more smartphones and more tablets
to be sold than ever before, and exciting innovations to shake up parts of the industry.
But that’s not the whole story – competition will be fierce and not every company will

Here’s an overview of CCS Insight’s top predictions:

As smartphones start to all look the same, it’s what you do with them that counts

Although the look and feel of a mobile phone will still be a factor when people are
buying a new device, its importance will be dramatically reduced over the next three
years. The experience and the apps on a phone will increasingly be the things consumers
care about most.

In 2013, we think some of the most innovative mobile phone experiences will come from
newly launched platforms like BlackBerry OS 10 and newcomers like Firefox OS and Tizen.
They’ll offer fresh ways of doing things with your phone that’ll move the whole industry
forward. Their innovations will underline why experiences, not hardware, are the future of
the smartphone business.

Looking further ahead, we see a world where customers can buy the same phone with
different operating systems, whether it’s Android, Windows Phone or something else. By
2015 we expect you’ll be able to select a design you like and leave the shop with the
operating system of your choice.

Some new names shake up the mobile market

Internet giants such as Amazon, Facebook and Google all see their future success tied
to the mobile market. We expect them and others to ruffle a few feathers in 2013. Amazon’s
Kindle Fire has already opened up the tablet market, and we expect Amazon to make a move
into smartphones in 2013. We predict it’ll work with HTC on a range of phone products.

The iPhone’s market share will peak in 2014. As Apple’s devices become more affordable
and commonplace, they’ll appeal less to trend-setters. We expect Apple’s overall share of
the smartphone market to stabilise, despite ever-growing sales of the iPhone.

We predict that by the end of 2014 Google will start to share some of its advertising
revenue with companies that make smartphones running Google’s Android operating system.
This will make Android phones cheaper, helping Google to realise its stated goal of
putting “an Android phone in every pocket”.

The digital divide takes on a new meaning

By the end of 2013, the average household in Western Europe and North America is
expected to have seven connected devices. Devices are becoming more affordable, with
tablets selling for GBP100 or less. When combined with the continued development of mobile
networks, including free public Wi-Fi and the launch of 4G services, demand is set to

The use of mobile and web technologies in business and government will rise sharply
over the next three years, as senior positions are filled by digital natives – people who
have grown up with smartphones and access to the Internet. A generational flush will see
an influx of these digital natives taking responsible roles, and this will have a profound
effect on business processes and policies.

The quality of life in Europe and North America over the next three years will become
more and more dependent on levels of Internet literacy. It’s no longer about who’s online
and who isn’t, but who can take full advantage of online services and social networks.

More connected home devices, but getting them to talk to each other will be a

More and more people watch TV programmes and films on their smartphones, tablets and
smart TVs, and we predict sales of set-top boxes in many regions will fall into terminal
decline by 2015. This trend is being driven by the wide availability of services like BBC
iPlayer, Sky Go, Lovefilm and Netflix.

Established names won’t want to miss out on this revolution in the living room. On
this basis, CCS Insight expects Microsoft to buy TiVo by mid-2014 and integrate its
technology in the next-generation Xbox.

Watchdogs will voice concerns about how much service providers know about you

Companies like Facebook and Google hold huge amounts of information about users and
their activities. We believe consumer bodies and government watchdogs will take a greater
interest in how much service providers know. In response, service providers will have to
be much more open about what data they hold and what they do with it.

But this won’t stop customers clamouring for mobile access to social networks and
Internet services. Multi-device tariffs are likely to become the prevalent way to pay for
mobile access in mature markets by 2016. Operators will have to make significant extra
investments in billing systems to cope with this new way of charging people according to
how many devices they want to connect.

Underlining the UK’s interest in advanced mobile services, we predict the country will
become the first in Western Europe to spend more on mobile data than on mobile voice
services. The UK is one of the front-runners when it comes to mobile data, and this
pattern is sure to be repeated across Europe over the next two years.

About CCS Insight

CCS Insight is a global telecommunications analyst company. It provides comprehensive
services that are tailored to meet the needs of individual clients, helping them make
sense of the connected world. Follow us on Twitter [https://twitter.com/ccsinsight ] or
learn more at http://www.ccsinsight.com [http://www.ccsinsight.com/undefined ].

        For further information contact:
        Rachael Thomas
        Harvard PR
        Tel: +44(0)20-7861-1627
        Email: rachael.thomas@harvard.co.uk


Source: PR Newswire