Last updated on April 18, 2014 at 5:30 EDT

17-time Grand Slam Champion and Global Icon Roger Federer Joins Moët & Chandon as New Brand Ambassador

November 30, 2012

PARIS, November 30, 2012 /PRNewswire/ –

Not for press in France and Russia

Moet & Chandon is proud to introduce Roger Federer as the House’s new brand
ambassador. Roger Federer, with his shining aura of big bold wins and elegant moves, is
the absolute perfect match for Moet & Chandon, symbol of success and style.

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Like Moet & Chandon, the worldwide sports and lifestyle icon Roger Federer radiates
boldness, elegance and generosity, from the tennis court to the red carpet to giving back
to the world community. Moet & Chandon, the world’s most-loved champagne, and Roger
Federer share the values of doing what they do with excellence. In his new role as brand
ambassador, Federer will take centre stage in the House’s upcoming advertising campaign,
certain to generate lots of buzz when it is revealed in March 2013.

“It’s more than just an honour to be Moet & Chandon’s brand ambassador, it’s an
invitation to be part of a very glamorous tradition,” enthused Roger Federer. “Moet &
Chandon has always been the champagne of international trendsetters and I’m proud to be
part of a brand that is as dedicated to the pursuit of excellence as I have been
throughout my career.”

“Roger Federer personifies the achievement, great generosity and tremendous style
values that have been key to our House throughout its long history,” declared Stephane
Baschiera, President and CEO of Moet & Chandon. “As a champagne of victory and an
enthusiastic supporter of major tennis tournaments around the world, we are extremely
proud to welcome Roger Federer with Moet & Chandon’s hallmark hospitality.”


To celebrate a partnership between two living legends, no one but a third living
legend could immortalize the event. Renowned photographer Patrick Demarchelier shot a
series of pictures of Roger Federer for Moet & Chandon. Chosen for his signature style,
Demarchelier captures Federer’s masculine, larger-than-life athletic grace in visuals that
pop with all the elegance, boldness and generosity that have made Moet & Chandon famous.


Moet & Chandon and Roger Federer, Moet & Chandon and tennis. A perfect match both on
and off the court, Roger Federer, one of the top athletes of all time and a man of
gracious, generous, winning sportsmanship, is the ideal choice as Moet & Chandon brand
ambassador. An active sponsor of major international tournaments, the House supports
excellence in tennis and is the official champagne of, among others, the ATP World Tour
and ATP World Tour Finals, the Shanghai Masters and the US Open.

The game of sportsmanship par excellence, tennis combines prowess, skill and
distinction. Tennis is about the ultimate quest for success, the overcoming of an opponent
that culminates in a win that thrills like few other sports. Moet & Chandon makes for a
congratulatory toast and the House is proud to be a part of the excitement.

Discover the reveal video unveiling Roger Federer as the new Moet & Chandon Ambassador
on http://www.youtube.com/moet, with an exclusive track signed by Bob Sinclar, one of
the world’s most famous music generator.

Discover Roger Federer’s own words on this new partnership on http://www.moet.com

About Moet & Chandon

Moet & Chandon has been the champagne of success and glamour since 1743, renowned for
its achievements, firsts and legendary pioneering spirit. Synonymous with the most
venerable of traditions and the most modern of celebrations, Moet & Chandon has celebrated
life’s most triumphant moments with grandeur and generosity for nearly 270 years.

Moet & Chandon’s heritage is rooted in an appreciation for shared celebration, the
pursuit of success and quality, and a taste for challenge.



SOURCE Moët & Chandon

Source: PR Newswire