HSN Cares Calls All “Pinners” To Support St. Jude Children’s Research Hospital ® With “Pin To Give: Deck The Halls For St. Jude”
ST PETERSBURG, Fla., Nov. 30, 2012 /PRNewswire/ — Leading multichannel retailer, HSN, is giving aspiring interior decorators a chance to give back this holiday season with the “Pin to Give: Deck the Halls for St. Jude” Pinterest campaign. Pinterest users will search for, pin, and share their favorite holiday decor ideas. For every eligible board submitted to www.hsn.com/pintogive, $1 will be donated by HSN Cares to St. Jude Children’s Research Hospital.
“HSN has been a trusted partner to St. Jude Children’s Research Hospital® for the past six years under the HSN Cares philanthropic program which is committed to supporting women and families in need through raising funds for global causes,” said Bill Brand, Executive Vice President of Programming, Marketing and Business Development for HSN. “This new campaign gives Pinterest users a chance to give back to a wonderful organization this holiday season and we are honored to continue to raise awareness and funds with this supporting campaign.”
How it works:
Starting today and running through December 31, pinners will be asked to follow HSN on Pinterest and submit their “Deck the Halls for St. Jude” pin board by picking 8 items – at least two items from HSN’s own “Deck the Halls for St. Jude” pin board and the rest of their Holiday decor ideas from anywhere on the web – and tag boards with #HSN and #StJude. Boards must be submitted to http://www.hsn.com/pintogive by December 31st, 2012 at 11:59 PM ET.
Over the past six years HSN Cares has raised more than $6 million in donations for the St. Jude Children’s Research Hospital. The company kicked off its 2012 holiday shopping season with the return of its heART HSN 2012 Designer Ornament Collection, a compilation of beautiful, limited-edition designer ornaments, personally designed by over 40 HSN partners including Iris Apfel, Queen Latifah, Kate Walsh, Tori Spelling, Deborah Lippmann, Martha Stewart, Emeril Lagasse and many others. These ornaments are available exclusively on HSN, HSN.com and via HSN Mobile. For ornaments purchased through January 31, 2013, 100% of the profits – no less than 30% of the purchase price of each ornament – will be donated to St. Jude Children’s Research Hospital.
HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN broadcasts live to 96 million households in the US in HD 24/7 and its website – hsn.com – is a top 10 most trafficked e-commerce site, featuring more than 16,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 35 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter.