MundoFox Takes Flight With TV Drama “La Mariposa”
LOS ANGELES, Dec. 3, 2012 /PRNewswire/ — MundoFox, the newly launched U.S. Spanish language broadcast network, is proud to announce its newest original series “La Mariposa” (“The Butterfly”), set to air Monday through Friday at 9PM/8C starting Tuesday, Dec. 4, 2012.
“La Mariposa” will reach U.S. viewers for the first time after a successful run in Latin America, where it became a hit with audiences and critics alike. The series is based on an original story by investigative reporter, Gerardo Reyes, about the life of an attractive and intelligent woman notorious for being one of the most wanted international fugitives pursued by the United States government. In this fictional interpretation, viewers are introduced to Alicia Benitez, better known as ‘La Mariposa,’ a woman in charge of a money laundering ring created to support the drug trafficking trade between the United States and Colombia. Alicia Benitez is played by Maria Adelaida Puerta, also known for her highly acclaimed role as “La Perrys” in “El Capo.”
“The second season of ‘El Capo’ set the bar high among MundoFox viewers. So much so that the program that follows in its timeslot has to measure up to those standards at a minimum. La Mariposa is that product,” said Adriana Ibanez, EVP of Programming for MundoFox. “A superb storyline shot across Miami, Mexico and Colombia, a star-studded cast and state-of-the art production values are by definition Latino entertainment, American attitude. And that is what ‘La Mariposa’ is all about.”
Manuel Martinez, played by Latin heartthrob, Michel Brown, is an agent for the D4 division, a crack team of operatives dedicated to fighting the drug trade. Martinez uses his charm and guile to infiltrate the drug hierarchy in an undercover operation set to trap Alicia. Unexpectedly, he ends up falling in love with her as he begins to understand why she chose a life of crime and discovers the woman behind “La Mariposa.”
This dangerous romance will take viewers on a nightly roller coaster ride full of action, passion and suspense and will pose the question: How far are you willing to go for love?
MundoFox currently has a base of 50 affiliate stations in markets representing nearly 80% of U.S. Hispanic households. The network is available on broadcast over-the-air television, as well as through cable, satellite and telco providers. Please visit www.mundofox.com for local channel listings.
MundoFox is a joint venture between Fox International Channels (FIC), News Corporation’s international multi-media business, and RCN, the leading Latin American television network and production company belonging to Organizacion Ardila Lulle (OAL). Together, FIC and RCN currently reach over 1.4 billion households worldwide with primetime comedies, dramas and daytime series, as well as factual, sports and lifestyle programming. Additionally both operate and program cable networks and twenty-four-hour global news channels. The new network, headquartered in Los Angeles, CA, launched on August 13, 2012.
For more information, visit MundoFox online at http://us.mundofox.com.