Last updated on April 17, 2014 at 13:37 EDT

Kenshoo Social and Shoutlet Partner to Unify Paid, Earned and Owned Media for Improved Marketing Campaign Attribution

December 4, 2012

LAS VEGAS, December 4, 2012 /PRNewswire/ –

Leading cloud-based social marketing platforms, Kenshoo Social
[http://www.kenshoosocial.com ] (http://www.KenshooSocial.com) and Shoutlet
[http://shoutlet ] (http://www.Shoutlet.com), unveiled today at SMX Social
[http://searchmarketingexpo.com/socialmediamarketing ] an integrated solution for paid,
owned and earned media. The offering improves campaign analytics, enabling marketers to
more accurately and holistically measure, attribute and optimize social media campaigns
and cross-channel marketing communications.

http://photos.prnewswire.com/prnh/20120907/559592 )

Through Kenshoo Social and Shoutlet, clients gain visibility into the impact of owned
media assets, and paid social advertising, ultimately driving more accurate captures of
revenue-driving activity, down to the individual page posts. This functionality
illuminates the full value of social media initiatives by enabling brands to better
understand how paid and owned social media activity contribute to the purchase process.

“The integration of Kenshoo Social and Shoutlet offers marketers the unique ability to
monitor a consumer’s path to action following each interaction with the brand,” said Jason
Weaver, CEO of Shoutlet. “This detail enables advertisers and agencies to identify and
attribute successful activity and maximize ROI of both paid and owned social media

The partnership allows marketers to better evaluate which strategies resonate most
with social media users and apply those insights to achieve deeper brand engagement and
optimize click-to-sale conversions. Additionally, through the Kenshoo Universal Platform,
marketers can view social media performance alongside search and other channels to
holistically assess campaign activity and bottom-line results.

“Kenshoo Social clients who run multi-channel campaigns can now examine a more
complete picture of their brands’ interaction with consumers and assess the value driven
by owned and paid social media,” said Sivan Metzger, General Manager of Kenshoo Social.
“Marketers who better understand this interplay can more effectively outperform
competitors, avoid costly errors, and optimize campaigns much faster and smarter.”

In addition to announcing the new partnership at SMX Social, both companies launched
major platform updates. Kenshoo Social released a beta of Kenshoo Social 2.0 and Shoutlet
announced the next iteration of its platform, Shoutlet 6.0, which includes significant new
features and updates to existing functionality. Platform demos and information are
available on the Kenshoo Social and Shoutlet websites.

About Shoutlet

Shoutlet is a leading cloud-based enterprise social marketing platform that enables
marketers to publish, engage, and measure social marketing campaigns and activities on
social media platforms such as Facebook, Twitter and YouTube. Its industry leading
functionality includes a Social CRM for Facebook, Twitter, and YouTube management; Social
Canvas(TM) for Facebook tabs, HTML5 pages, and custom contest and web app design; Social
Switchboard(TM) for trigger-based campaign publishing; Social Profiles for data
acquisition and interest segmentation; Social Enterprise for corporate-level control of
multiple brands, franchises, and agents; and Social Analytics for metric tracking and
custom reporting. For more information, please visit http://www.shoutlet.com.

About Kenshoo Social

The mission of Kenshoo Social is to activate and illuminate the value of social media
with breakthrough technology that drives results. Through Kenshoo Social, marketers can
develop integrated social media campaigns to achieve brand building and performance
marketing goals. Kenshoo Social is built on the Kenshoo Universal Platform, a scalable
infrastructure that bridges the gap between owned, paid, and earned media for
cross-channel measurement and optimization. As one of only two companies in the world
designated as a Facebook Strategic Preferred Marketing Developer with access to the
Facebook Exchange, Kenshoo Social delivers over 1 billion targeted ads each day. Kenshoo
Social is an operating unit of Kenshoo, a global leader in digital marketing software
directing more than $25 billion in annual sales revenue for clients such as Accor, Camelot
Communications, CareerBuilder, Expedia, Havas, Performics, Resolution Media, Sears,
Starcom MediaVest Group, TicketsNow, Tiny Prints and Zappos. Please visit
KenshooSocial.com [http://www.kenshoosocial.com ] or Facebook.com/KenshooSocial
[http://www.facebook.com/kenshoosocial ] for more information.

Kenshoo Social and Kenshoo are trademarks of Kenshoo Ltd. Facebook(R) is a registered
trademark of Facebook, Inc. Other company and brand names may be trademarks of their
respective owners.



SOURCE Kenshoo Social

Source: PR Newswire