New Documentary from International Fragrance Association of North America Provides Never-Before-Seen Look at Fragrance Industry
WASHINGTON, Dec. 4, 2012 /PRNewswire/ — The International Fragrance Association of North America (IFRANA) today released “The Story of Fragrances,” an insightful documentary that gives an inside look at the fragrance industry and the science behind the world’s most well-known and successful perfumes. The film features some of the industry’s most famous perfumers, including Carlos Benaim, creator of Polo by Ralph Lauren. Benaim and other artists come together to discuss their expertise, inspirations and knowledge of the fragrance industry.
“The Story of Fragrances” gives viewers a unique glimpse into the processes artists and scientists use to create the world’s most popular fragrances. Experts from the industry discuss how artistry and passion combine with science and technology to produce the world’s best-selling fragrances.
“This documentary will open people’s eyes to the science and artistry behind the fragrances we all use and love,” said Jennifer Abril, president of IFRANA. “This film clears up any misperceptions about the industry by showing that safety, precaution, and precision are essential when crafting fragrances. ‘The Story of Fragrances’ demonstrates that consumer safety is the number one goal of the industry.”
The documentary features a number of renowned scientists and artists, including Christophe Laudamiel, co-perfumer on Polo Blue by Ralph Lauren and winner of the FIFI “Fragrance Star of the Year” Award in 2003. The film also contains compelling and insightful interviews with Jennifer Abril, perfume evaluator Nancy Cordaro, and master perfumers Steven Claisse and Mark Banwer.
“The Story of Fragrances” can be viewed, in its entirety, on the IFRANA’s YouTube channel: http://www.youtube.com/watch?feature=player_embedded&v=atT51oBrbwg
About the International Fragrance Association of North America (IFRANA): IFRA North America represents the fragrance materials industry in the United States and Canada. IFRANA member companies create and manufacture perfumes and fragrances for personal care, home care, and home design products. Companies that supply fragrance ingredients, such as essential oils and other raw maters, are also IFRA North America members.
SOURCE International Fragrance Association of North America