NeoGyn® Launches New Advertising Campaign
NEW YORK, Dec. 4, 2012 /PRNewswire/ – NeoGyn(®) Vulvar Soothing Cream, a cosmetic product shown to help soothe and comfort the vulva, unveiled their first televised commercial on November 26.
The one-minute commercial, created by A. Eicoff & Company in Chicago, IL, can be seen on several women-focused TV networks including Lifetime and Hallmark. The spot builds on the surprising fact that “1 out of 12 women has this not-so-rare condition,” and evokes a sense of community for the 14 million women suffering from vulvar pain.
“This is a big milestone for NeoGyn,” said Frederic-Edouard Koehn, Founder CEO & Chairman at Neogyn Inc. “Our goal is to reach as many women as possible in the hopes that it will generate a conversation about vulvar discomfort. We want women to know that they do not have to suffer in silence and that there are solutions available.”
The new commercial is the cornerstone of the campaign and strives to not only promote NeoGyn’s effectiveness, but to also educate women on this taboo sexual health condition.
NeoGyn Vulvar Soothing Cream is a cosmetic product to help soothe and comfort the vulva. Formulated with Cutaneous Lysate, a naturally balanced blend of proteins discovered in Switzerland, the product is non-greasy, fast absorbing and free of color additives, fragrances and analgesics. Recommended by physicians and women’s health professionals, NeoGyn has a unique, patent pending blend of naturally balanced proteins that help restore well-being and comfort with twice daily use over a period of at least 6 to 8 weeks.