Pandora Announces November 2012 Audience Metrics
OAKLAND, Calif., Dec. 4, 2012 /PRNewswire/ — Pandora (NYSE: P), the leading internet radio service, announced today new metrics that were reached in the month of November 2012.
- Listener hours for Pandora during the month of November 2012 were 1.27 billion, an increase of 58% from 798 million during the same period last year.
- Share of total U.S. radio listening for Pandora in November 2012 was 7.09%, an increase from 4.32% at the same time last year.
- Active listeners were 62.4 million at the end of November 2012, an increase of 45% from 43.1 million during the same time period last year.
Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single “seed” – a favorite artist, song or genre. The Music Genome Project(®), a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora(®) internet radio by using musicological “DNA” and constant listener feedback to craft personalized stations. Tens of millions of people turn on Pandora every month to hear music they love. www.pandora.com