Publicis Groupe and IBM Outline Aggressive Plan to Pursue Global Commerce Market Opportunity
PARIS, December 5, 2012 /PRNewswire/ –
Publicis Groupe [EURONEXT Paris: FR0000130577] and IBM today outlined an aggressive
global go-to-market plan to pursue the multi-billion global market opportunity for
business-to-business and business-to-consumer eCommerce.
Working together, the companies are uniquely positioned to drive the future of
eCommerce by redefining the role of the transaction in the brand experience. The
partnership combines Publicis Groupe’s deep experience in consumer insights, technology
and building a broad eCommerce ecosystem around transactions with IBM’s technology,
expertise and business process innovation to serve the needs of today’s Chief Marketing
Officers (CMOs) and Chief Information Officers (CIOs) who want to align their
organizations and purchase decisions around integrated content and commerce.
Publicis Groupe’s Rosetta unit plans a global expansion to capture a larger share of
the growing demand for Commerce-related technology and services. Commerce-related revenues
Rosetta has derived from the 10+ year IBM/Rosetta relationship have grown 100% in 2012
alone and are expected to triple over the next three years.
The go-to-market partnership enables Publicis Groupe to immediately capitalize on an
urgent need in the marketplace for a new type of agency partner – a highly specialized
commerce agency – that is able to connect CMOs and CIOs of today’s global brands,
facilitated by technology to build and optimize the commerce and content ecosystem. The
partnership serves a rapidly expanding, global client list that includes: Aldo (footware
retail/Canada), Cencosud (grocery retail/Chile), Dorel (consumer Products/US), Follett
(educational services/US), Genco (distribution/US), hhgregg (electronics retail/US),
Holt-Renfrew (luxury retail/Canada), Luxottica (eyeware retail/Italy), Newell-Rubbermaid
(consumer products/US), Sigma Pharma (healthcare/Australia) and T-Mobile (
Over the next three years, Publicis Groupe plans to establish four global Commerce
hubs, beginning with an expansion of its current U.S. hub on the West Coast, and then
launch new centers in Western Europe, China and Latin America. Each hub will consist of a
team of professionals skilled in the IBM Smarter Commerce offering portfolio. The Publicis
Rosetta team will work in concert with a local IBM team and local agency professionals to
deliver software and services with IBM Smarter Commerce related offerings for clients.
Publicis Groupe breaks down the nearly $600MM global market opportunity by 2015 as:
approximately $390MM in North America; $130MM in Western Europe (France, UK and Germany);
$30MM in China; and $30MM Latin America (primarily Chile and Brazil).
As part of the expanded focus on the global market, Publicis Groupe will continue to
deliver commerce solutions for leading brands at a consistent and global scale while
integrating the following critical components: a full life-cycle strategy powered by
customer-centric market intelligence; world-class multi-channel customer experience and
creative; and enterprise-level tech strategy, execution and servicing; and continuous
IBM’s Smarter Commerce initiative, launched in March 2011 is an approach designed to
accelerate key business processes covering the marketing, sales, commerce, supply chain
and customer service functions of business clients to help meet the needs of the
increasingly demanding digital customer. The partnership will offer IBM software that
supports Web analytics, digital marketing and eCommerce, including product lines such as
IBM Coremetrics, Unica, DemandTec, Tealeaf, ILOG, Cognos and SPSS, among others.
Jean-Yves Naouri, Chief Operating Officer of Publicis Groupe and Executive Chairman of
Publicis Worldwide said, “A key reason for Publicis Groupe’s acquisition of Rosetta was to
continue to build technology driven differentiation in the market. Our expanded
partnership is a clear statement of our ongoing confidence in Rosetta’s differentiated
value proposition centered on personalization and commerce.”
Rosetta President, Tom Adamski continued, “In the past, marketing was a distinct
activity that led consumers through the various stages of the ‘funnel,’ culminating in the
transaction. That’s no longer the case. The transaction is now at the very center of the
brand experience and the beginning of a potentially deep and long-lasting relationship
between the brand and the consumer that technology has made possible for marketers to
achieve at scale. Expanding our partnership with IBM, we can help clients realize the full
Publicis Groupe projects the expansion will generate commerce-related revenues for
Rosetta alone approaching $100MM by 2013, and expects to grow rapidly to total
commerce-related revenue of over $300MM by 2015.
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, part of the CAC 40 index] is the third
largest communications group in the world, offering the full range of services and skills:
digital (Digitas, Razorfish, Rosetta, VivaKi), traditional advertising (BBH, Leo Burnett,
Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and
events (MSLGROUP), media buying and strategy (Starcom MediaVest Group and ZenithOptimedia)
and specialized communications with PHCG (Publicis Healthcare Communications Group).
Present in 104 countries, the Groupe employs 56,000 professionals.
http://www.publicisgroupe.com | Twitter: @PublicisGroupe | Facebook:
Viva la Difference !
Rosetta is a consulting-centered interactive agency engineered to transform marketing
for the connected world. Our mission is to be a catalyst for growth, driving material
business impact by translating deep consumer insights into personally relevant brand
experiences across touch points and over time. Our unique capabilities and the way we
activate them have enabled our market leadership position, operating as an independent
brand in the Publicis Groupe of global agencies.
http://www.rosetta.com | Twitter: @RosettaMktg | Facebook:
More information on Smarter Commerce can be found at:
To join the conversation, follow hashtag #smartercommerce on Twitter
Contacts: Publicis Groupe: Peggy Nahmany, Corporate Communication, +33(0)1-44-43-72-83 Martine Hue, Investor Relations, +33(0)1-44-43-65-00 Stephanie Atellian, Investor Relations, +33(0)1-44-43-74-44 Rosetta: Kate Clegg, Marketing, +1-216-536-1800
SOURCE Publicis Groupe