Latinum Network Unveils New Strategies For Creating Most Effective And Engaging Latino Marketing Programs At An Executive Roundtable Hosted By Univision Communications
NEW YORK, Dec. 6, 2012 /PRNewswire/ — Latinum Network and Univision Communications, the leading media company serving Hispanic America, are convening more than 40 of the most influential multicultural marketing executives in New York today for an in-depth review and peer discussion of Latinum’s latest strategic initiative, Creating Effective and Engaging Latino Marketing Programs.
During this event, Latinum will share more than two dozen engagement best practices, drawn from analysis of and direct access to the in-market strategies of its more than 85 market leading member companies. The session will also include a deep-dive into the voice of the Latino consumer, drawn from VozLatinum, Latinum’s in-house online community of more than 5,000 U.S. Hispanics. Other agenda items include an entirely unique examination of strategies for maximizing TV reach, built on Latinum’s proprietary analyses of Nielsen data, and a roundtable discussion of the future of the Hispanic agency.
“These Executive Roundtable sessions are a highlight of the Latinum membership experience,” said Latinum co-founder Michael Klein, “and we’re excited to be working with Univision to bring so many market leading companies together around such an important set of issues. It’s rare to have assembled in one place a group that represents the leading edge of thought and practice in the multicultural segment, so we’ve designed the day to ensure that we tap fully into the expertise and experience of the executives in the room.”
“Latinum’s roundtable comes at a pivotal time as the multicultural consumer, particularly the Hispanic consumer, continues to drive growth and influence within the U.S.,” said Roberto Ruiz, senior vice president, Brand Solutions, Univision Communications. “With new ideas and strategies on the table, we’re excited to co-host the event with Latinum and to contribute to such a critical discussion all marketers should have.”
This encore presentation of Creating Effective and Engaging Latino Marketing Programs follows a full capacity turnout at the inaugural meeting in Las Vegas, co-hosted by Dr Pepper Snapple Group. It also marks the culmination of a series of 2012 Latinum events focused on arming Fortune 500 companies and brands with the strategies and tools necessary to effectively target the Hispanic and multicultural consumer.
Helping marketers tap into the Hispanic opportunity and its burgeoning $1 trillion economy, Univision provides consulting services that help clients develop and execute strategies that drive sales with Latino consumers. As part of its commitment to being marketers’ No. 1 resource on Hispanic insights, Univision also develops and provides access to proprietary research offerings, including studies and ethnographies that span various categories, including digital and consumer electronics, healthcare, quick service restaurants, frozen foods and snacks, beauty and male grooming, and much more. To access insights from Univision and its “Hispanic 411: Insights to Grow Your Business” webinars, please visit univision.net and follow @Hispanic411 on Twitter.
For more information about Creating Effective and Engaging Latino Marketing Programs or other Latinum events or initiatives, please contact us at 240-380-2411 or via email at firstname.lastname@example.org.
About Latinum Network
The Latinum Network is the premier business network that assists brands in taking advantage of the growing U.S. Latino market through strategic analytics, cutting-edge research and peer-to-peer collaboration. The company was established by David Wellisch, founder and former general manager of AOL Latino, and Michael Klein, former Executive Director at the Corporate Executive Board, the world’s leading business network provider. Latinum Network assists executives and their teams in developing deeper insights into the market, more effective strategies for the segment, and the solutions required to successfully design and execute core marketing initiatives. The company’s membership currently consists of more than 85 of the nation’s most recognizable brands including ConAgra Foods, Diageo, Discovery Communications, Dr Pepper Snapple Group, Hewlett-Packard, Hallmark, Heineken / Tecate, Kraft Foods, Metlife, NBA, Nestle, PepsiCo, Staples, SUPERVALU, Time Inc. (People en Espanol), Unilever, Univision Communications and Wawa.
Latinum Network is a wholly owned business of EcoNet Ventures LLC.
Please visit our website at latinumnetwork.com.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network reaching 88% of U.S. Hispanic households; Univision Cable Networks, including Galavision, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a new 24-hour cable network dedicated to novelas, Univision Deportes Network, a new 24-hour cable network dedicated to sports, ForoTV, a new 24-hour Spanish-language cable network dedicated to news, and an additional suite of six cable offerings – De Pelicula, De Pelicula Clasico, Bandamax, Ritmoson, Telehit and Clasico TV; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Movil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.
SOURCE Latinum Network