Last updated on April 21, 2014 at 1:20 EDT

Publicis Groupe Announces Two Acquisitions in India

December 7, 2012

PARIS, December 7, 2012 /PRNewswire/ –

        - iStrat, a leading integrated digital agency
        - MarketGate, a key Mumbai firm providing marketing and brand strategy
          consulting services

Publicis Groupe [Euronext Paris: FR0000130577] announced today the acquisition of two
different agencies in India : iStrat, one of the country’s foremost integrated digital
agencies, as well as MarketGate, a Mumbai-based strategic business and marketing
consulting firm. These acquisitions mark another step towards fulfilling Publicis Groupe’s
ambitious goal of doubling its size in India between 2010 and 2015 – part of the Groupe’s
commitment to strongly boosting revenue derived from digital and fast-growing markets
around the world.

iStrat was founded in 2003 and provides solutions across all forms of digital
marketing. The agency services a broad range of prestigious clients, including Alpha
G:Corp (real estate), the Confederation of Indian Industries, Dupont (luxury accessories),
Hero Corp (motorcycles), Hindware (kitchen and sanitary appliances), Maruti Suzuki, the
NASSCOM software trade association, and Nestle. The agency, which is headquartered in
Delhi and employs a team of 50, provides the full range of digital communications services
including e-commerce store fronts, search engine optimization, social media, and rich

MarketGate, which was founded in 2005, delivers top-flight services in business growth
planning, marketing strategy, brand positioning, portfolio strategy, brand architecture
development, and marketing skills development. The agency’s 7 consulting experts aim to
rejuvenate brands and power their growth by deploying marketing processes throughout their
clients’ organizations. Clients include Colgate, Dabur (foods/personal care), General
Motors, GlaxoSmithKline, Godrej (personal care), HSBC, ICICI (financial services/banking),
Madura Garments (fashion), Mahindra & Mahindra (automobile), MTR (foods), and Radio Mirchi

As a part of this acquisition Publicis Groupe will also acquire MarketGate Dimensions,
a subsidiary providing research-based solutions to business, marketing and brand issues,
with offices in Mumbai, Delhi & Bangalore. Its client list includes Glenmark (personal
care), Kellogg’s, Maruti Suzuki, The Walt Disney Company and Viacom 18.

iStrat will be rebranded Publicis iStrat and will operate as a unit within Publicis
Modem, Publicis Worldwide’s global digital network. Its founders Navneet Singh Sahni (CEO)
and Sonya Sahni (Head of Marketing) will continue to lead the agency. MarketGate will
retain its name and will operate within Publicis Worldwide. It will also continue to be
led by founders Shripad Nadkarni (CEO) and Sharda Agarwal (Executive Director). Both
iStrat and MarketGate leadership will now report into Nakul Chopra, CEO South Asia for
Publicis Worldwide.

“We’ve recently made a number of smart, bold moves in India, and we’re going to
continue doing so,” declared Jean-Yves Naouri, Chief Operating Officer of Publicis Groupe
and Executive Chairman of Publicis Worldwide, during a press conference held in Mumbai
today. “Building digital capabilities is a fundamental part of the Publicis strategy, and
today’s acquisition of iStrat and the strengthening of our digital arm in this promising
market is a key step towards realizing our growth goals. In addition, MarketGate is a
fast-moving strategic outfit with strong skill-sets, an impressive range of clients and
thorough knowledge of the Indian market and its consumers,” he continued.

“We are excited to become a part of the Publicis Worldwide network, and we look
forward to tapping into its global best practices,” added iStrat co-founders Navneet Singh
Sahni and Sonya Sahni. “Today’s deal will offer richer, more diversified possibilities to
both our clients and our teams. Our experience in India’s digital space, together with
Publicis’ considerable know-how in brand building, will create an incredibly powerful
offering for both current and future clients.”

“This is a very exciting move for all of us at MarketGate,” added Shripad Nadkarni and
Sharda Agarwal. “Twinning the world-class expertise of Publicis Groupe with our extensive
experience of marketing and consultancy across all sectors in India will make for a very
powerful combination. We’re passionate about our clients, and we know that they will
benefit from this move.”

India is currently the world’s 16th largest advertising market, and although the
country’s economic growth has slowed somewhat in 2012, it remains over 5%. ZenithOptimedia
forecasts (December 2012) advertising expenditure to increase by 7.7% in India in 2013.

Publicis Groupe counts more than 2,500 permanent employees across India, through the
following global networks: BBH, Digitas, Leo Burnett, MSLGROUP, Publicis Healthcare
Consulting Group, Publicis Worldwide, Saatchi & Saatchi, Starcom MediaVest Group, and
ZenithOptimedia. The Groupe has been working to increase its profile in the country,
including recent acquisitions of Resultrix (August 2012) and Indigo Consulting (April
2012). India is currently Publicis Groupe’s 13th largest market in terms of revenue.

About Publicis Groupe

Publicis Groupe [Euronext Paris FR0000130577, part of the CAC 40 index] is the third
largest communications group in the world, offering the full range of services and skills:
digital (Digitas, Razorfish, Rosetta, VivaKi), traditional advertising (BBH, Leo Burnett,
Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and
events (MSLGROUP), media buying and strategy (Starcom MediaVest Group and ZenithOptimedia)
and specialized communications with PHCG (Publicis Healthcare Communications Group).
Present in 104 countries, the Groupe employs 56,000 professionals.

http://www.publicisgroupe.com | Twitter:@PublicisGroupe | Facebook:


Viva la Difference !


        Publicis Groupe
        Communication corporate
        Peggy Nahmany

        Investor Relations
        Martine Hue
        Stephanie Atellian

        Navneet Sahney

        Shripad Nadkarni

SOURCE Publicis Groupe

Source: PR Newswire