New Leadership in MEF North and Latin America

LONDON, SAN FRANCISCO and SAO PAOLO, December 10, 2012 /PRNewswire/ –

        - Newly elected members include Alliance Data, Incomm, Mozilla, Red Bull
          Media House, Samsung, SNR Denton and Titans Group
        - Ron Czerny, Playphone and Filipe Roup Rosa, Boku elected as MEF North and
          LatAm Chairs
        - MEF highlights dedicated focus on Silicon Valley, Growth Markets &
          Monetisation

MEF, the global community for mobile content and commerce, has announced the results
of its 2012 North and Latin America board elections.

Filipe Roup Rosa (Boku) and Andre Andrade (Titans Group) join the 10 incumbent members
of MEF LatAm Board currently serving a two-year regional Board term.

Eight new Directors were elected to the MEF North America Board, namely:

        - Scott Gamble - Alliance Data
        - Gary Schwartz - Impact Mobile
        - Fiona Gellatly - Incomm
        - Brendan Eich - Mozilla
        - Ron Czerny - Playphone
        - Jonathan E. Stern - Red Bull Media House
        - Kevin Morrow - Samsung Media Solutions Centre
        - Todd Daubert - SNR Denton

The elections took place at the international trade association’s regional AGMs held
in Miami as part of the third annual MEF Americas 2012, where over 160 senior mobile
executives from across North and Latin America’s mobile ecosystems gathered and the
inaugural Battle of the Start-ups competition in association Red Herring also took place.

Ron Czerny, CEO of Playphone, who previously chaired MEF’s LatAm Chapter, was elected
North America Chair by the new Board and Filipe Roup Rosa, Business Development Director
at Boku, was elected as MEF LatAm Chair.

Former MEF North America Chair, Gary Schwartz was re-elected to the regional Board and
will take up the role of Special Representative to MEF Global to drive m-Commerce and
growth initiatives.

Upon his re-election, Ron Czerny said: “I am very proud of what has been achieved by
MEF LatAm in the last two years; but for me it is just the beginning and I will continue
to support MEF’s development now as North America Chair. With such a strong new Board
representing all mobile stakeholders, the vision is to enable all MEF members to get
closer to Silicon Valley to enhance and share MEF’s eleven years of knowledge and
experience, bringing our global community including a focus on Growth Markets to the heart
of the mobile industry.”

Former MEF LatAm General Manager and newly elected MEF LatAm Chair, Filipe Rosa added:
“I am very excited to be a part of the LatAm Board again as the new Chair. I look forward
to working with our dedicated board members to ensure MEF continues to be the guardian of
the entire mobile industry in Latin America, focusing on sustaining and creating
monetization opportunities while simultaneously bridging the new perspectives developing
in m-commerce and expanding MEF’s activities to the whole of Latin America to ensure we
provide value to our members right across the region.”

The North and Latin American Chapters form an integral part of MEF’s global footprint
which extends to the Middle East, Asia and EMEA – a chapter, which has been further
strengthened by the opening in November of a dedicated Africa office in association with
Vodacom.

Rimma Perelmuter, Executive Director, MEF Global, said: “We are delighted to welcome
all of the newly elected members to the MEF North and Latin American Boards. Their diverse
industry expertise along with new leadership will continue to shape the mobile content and
commerce industry in the respective regions as well as support MEF globally to help
members successfully navigate the increasing complexity of the mobile landscape.”

        MEF North America
        Ron Czerny - Founder & CEO, Playphone (Chair)
        Sanjaya Krishna - Principal and U.S. Digital Service Leader, KPMG (Vice Chair)
        Todd Daubert - Partner, Technology, Media and Telecoms, SNR Denton
        Brendan Eich - Co-Founder and CTO, Mozilla
        Fiona Gellatly- VP of Marketing, Incomm
        Scott Gamble - VP of Digital Solutions, Alliance Data
        Paran Johar - CMO, Jumptap
        Kevin Morrow - VP for Strategic Partnerships, Samsung Media Solutions Centre
        Tim Ritchie - VP of North American Sales and Account Management, OpenMarket
        Jeff Sawyer - VP, Mobile and Connected Device Solutions, Turner Broadcasting
        Gary Schwartz - CEO, Impact Mobile
        Jonathan E. Stern - Director of Business Development & Partnerships, Red Bull Media
         House

        MEF Latin America
        Filipe Roup Rosa - Business Development Director, Boku (Chair)
        Andre Andrade - CEO, Titans Group (Vice Chair)
        Fabricio Bloisi - Movile
        Yuri Fiaschi - VAS Business Development Director, Spring Wireless
        Arturo Galvan - Founder & CEO - Naranya
        Jose Renato Mannis - Founder & CEO - Mobint
        Antoni Muntaner - Chairman - Binbit
        Diogo Sousa - KPMG
        Reinaldo Acosta - WAU Movil
        Paulo Pessoa - Brazil Managing Director - TIMWE
        Ignacio Riesgo - Head of Developer Ecosystem Americas - Nokia
        Josh Weinrobe - Director Business Development LatAm - Turner Broadcasting

About MEF

MEF is the global community for mobile content and commerce. It is the leading trade
organisation for companies wishing to monetize their goods, services and digital products
via the mobile connected device. MEF provides competitive advantage to its diverse
membership, shapes industry growth, connects thought leaders and spearheads groundbreaking
initiatives which explore and promote monetization opportunities.

With global headquarters in London and operational chapters and offices in Africa,
Asia, EMEA, Latin America, Middle East and North America, MEF is a member network with
global reach and strong local representation, ideally placed to drive market growth.
Established in 2000, MEF provides an impartial, consistent and powerful voice for the
foremost companies and entrepreneurs from across the mobile content and commerce value
chain.

SOURCE MEF