Enterprises Risk Alienating Customers With Limited Mobile Web Strategies

LONDON, December 11, 2012 /PRNewswire/ –

Netbiscuits quarterly Metrics Report reveals if enterprises design for the

top 10 most used mobile devices they still only cover 56% of global traffic share

        - More web traffic comes from feature phones than tablets in 7 out of 8
          markets*
        - 6 Blackberry devices are among the top 25 most used devices
        - Kindle Fire one of top 25 devices for mobile web browsing in North America

Netbiscuits, the global leader in software solutions for adaptive web development,
today revealed that some businesses could be giving customers a poor mobile web
experiences and losing customers to competitors if they do not build mobile strategies
that properly addresses changing web access patterns or the many different devices that
people use. Netbiscuits quarterly Metrics Report shows that even if enterprises design for
the top 10 most used devices they still only cover 56% of global traffic.

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Mobile web user habits are changing and websites are being accessed through devices
rarely covered in enterprise mobile strategies. In 7 out of 8 regional markets studied,
more web traffic still comes via feature phones than tablets. This is critical for
Enterprise mobile strategies which tend to rely on their PC sites running on tablets,
which in itself is also a limited strategy by ignoring features like touch and GPS
functionality.

Declining use of Blackberry devices has led some businesses to omit optimising their
web experience for these smartphones. The Metrics Report reveals, however, that whilst
declining, six Blackberry devices are still among the top 25 devices based on global
traffic share, with the Blackberry 8520 in fifth place.

“Unless enterprises embrace changing trends in how people access the web, they could
leave the majority of their customers with a slow, limited or even irrelevant experience
and ultimately lose customers to competitors with better, more engaging experiences,” says
Daniel Weisbeck, CMO, Netbiscuits. “Enterprises need to ensure that their web app or site
adapts for a superior and customised web experience across all devices, browsers and
features if they are to have the best chance of engaging and retaining their customers in
a highly competitive economy. This is where responsive design is never enough. Responsive
design doesn’t help companies adapt the experience through faster image conversion, GPS
and touch functions as an example.”

The Metrics Report also reveals the top device categories by global web traffic. The
iPhone 3G, 3GS, 4, 4S tops the list with 31% of global traffic share, followed by the
Samsung GT-I9100 (Galaxy S2, Galaxy Z) with 6% share and the Samsung GT-I9300 in third
with 4%.

The cloud-based Netbiscuits adaptive web development platform enables companies to
quickly and easily create rich mobile web experiences customised to every mobile device,
whatever its global traffic share.

About the Metrics Report

The Metrics Report is based on an analysis of global web traffic over the Netbiscuits
Platform in October 2012. Regional* markets tracked in this report include Asia Pacific,
Eastern Europe, Middle East and North Africa, North American, Central and Southern
America, Sub-Saharan Africa and Western Europe. To read the report in full please visit

http://www.netbiscuits.com/mobile-web-metrics-report-2012

About Netbiscuits

Netbiscuits is the global leader in software solutions for adaptive mobile web
experiences used by enterprises worldwide. Netbiscuits solutions are powered by the
cloud-based Netbiscuits Platform – tools that help to reduce cost, time and risk in
developing mobile web applications to deliver a customised and superior mobile user
experience across all mobile and connected devices. With a global partner network and
hosting in excess of 110,000 mobile web apps and sites, and used daily by more than 15,000
professional developers, the Netbiscuits Platform is supported by a comprehensive
ecosystem of web infrastructure vendors and system integrators. Netbiscuits’ cloud
platform efficiently and securely delivers a tailored mobile web experience through
industry leading testing and detection software and intuitive developer shortcuts to
create and deploy rich features on both legacy mobile devices as well as the latest device
and feature releases. Visit http://www.netbiscuits.com

        PR Contacts Netbiscuits
        Deborah Thomas
        Vice President, Global Corporate Communications
        +44(0)7825-142922
        d.thomas@netbiscuits.com

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SOURCE Netbiscuits