Miss CHI Model Search Launches at Miss Universe
HOUSTON, Dec. 11, 2012 /PRNewswire/ — Farouk Systems, makers of the innovative CHI® and BioSilk®hair products, rocks the crown in its third year as presenting sponsor, and ninth year as Hair Care sponsor of the 2012 Miss Universe(®) Competition.
Farouk Systems and its CHI Creative Artist Team (CAT) have already been creating and styling the hair of all the Miss Universe(®) contestants for preliminary events and photo shoots. CAT will also be busy back stage styling hair during the live telecast.
“We’re so excited about our ninth consecutive year partnering with the Miss Universe(® )Organization,” says Farouk Shami, Founder and Chairman of Farouk Systems, Inc. “Our continued involvement in this annual tradition celebrates the Farouk commitment to beauty around the world.”
This year, Farouk Systems, will be launching an exclusive 2012 Miss Universe(®) CHI Model Search for fans to “CHOOSE MISS CHI” to be the official spokesmodel for the brand in 2013. Voters will be entered to win the “CHI LUXE(TM) Cancun Weekend” giveaway presented by Ulta.
The 2012 Miss Universe(®) Competition will be held in Las Vegas at the Planet Hollywood Resort & Casino Theatre for Performing Arts on December 19, 2012. It airs LIVE on NBC at 8:00 p.m. EST in the United States, with a Spanish simulcast on Telemundo. This year’s pageant will be hosted by Andy Cohen, host of Bravo’s “Watch What Happens Live” and Giuliana Rancic, co-anchor of “E! News.”
The CHI team will be tweeting live from backstage to give @CHIhaircare followers behind-the-curtain access, and exclusive product giveaways starting at 1:00 p.m. EST, in partnership with Ulta and Beauty Brands.
About Farouk Systems, Inc.
Farouk Systems, Inc. is a Houston based company that manufactures high quality professional hair care brands, CHI® and BioSilk®. With more than 2,000 employees, the company sells its products in over 100 countries. The company was founded in 1986 by Farouk Shami with the mission of “Education, Environment and Ethics”. For more information, log onto www.farouk.com
SOURCE Farouk Systems