Last updated on April 24, 2014 at 21:24 EDT

New in: The Collection of Dunlop Biomimetic Fishing Rods at SportsDirect.com

December 13, 2012

LONDON, December 13, 2012 /PRNewswire/ –

“Biomimetic. Inspired by nature, perfected by Dunlop”

On the back of the success of Dunlop’s move into the fishing tackle
[http://www.sportsdirect.com/fishing ] market , comes the launch of the Dunlop biomimetic
fishing rods. Already a market leader in the racket sport department, Dunlop has been able
to apply the incredible technologies used on tennis and badminton rackets to their new
fishing range, the result being a range of fantastic carbon rods at affordable prices.

http://photos.prnewswire.com/prnh/20121003/567209 )

The lead technology which has been applied is HM6 carbon. HM6 is inspired by one of
the strongest most efficient structures in nature, Honeycomb. Its complex mass of
hexagonal cells creates an incredible strong lightweight structure that’s up to 95%. Using
new manufacturing processes, Dunlop has taken high modulus carbon fibres and engineered
them into a hexagonal structure. The result being improved feel and control and decrease

The full range, available at SportsDirect.com, includes the 7 and 9 foot Biomimetic
spinning rods, Biomimetic 12ft Carp rod available in 2 1/2, 2 [3/4]& 3 1/2 pound test
curve rods, Biomimetic 13ft waggler fishing rod, Biomimetic 12ft feeder fishing rod and
the Biomimetic 12ft twin tip Barbel rod.

To support the rod range is a Biomimetic range of fishing reels for all disciplines.
Including rear drag match, freespool and Big Pit fishing reels.

Log on to SportsDirect.com to view these new carbon rods, along with a wide range of
fishing tackle, bait, clothing and accessories- all for incredibly low prices.

For more information please contact Emma Parker, Emma.Parker@sportsdirect.com,



SOURCE SportsDirect.com

Source: PR Newswire