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Shiver Me Timbers! PLAYMOBIL Pirates Now Available on the App Store

December 13, 2012

ZIRNDORF, Germany and PARIS, December 13, 2012 /PRNewswire/ –

PLAYMOBIL Pirates, the first PLAYMOBIL game for a digital platform, is now available
as a free download on iOS and is coming soon to Google Play. The app is launched worldwide
in ten different languages.* The launch is the result of a collaboration between
PLAYMOBIL, Germany’s largest toy manufacturer, and Gameloft, a leading global publisher of
digital and social games.

Fans will enjoy graphics that stay true to the original PLAYMOBIL figures, as well as
an immersive pirate universe that is sure to delight. The diverse role play possible with
PLAYMOBIL develops kids’ creativity and stimulates their imagination. The PLAYMOBIL
Pirates digital game is in line with those values, while allowing players to take on
action-filled adventures.

PLAYMOBIL Pirates invites players to an island world full of swashbuckling characters,
quests, mini-games, and more. As players get the chance to meet the most popular figures,
ships and buildings from PLAYMOBIL’s newest Pirates line, as well as many iconic PLAYMOBIL
classics, they are also able to build their own pirate camp and recruit fearless crew
members to set sail on their own pirate ship. PLAYMOBIL Pirates can be downloaded for
free. Pirate professionals who would like to speed up the expansion of their empire will
have the option to buy additional features.

“With Gameloft comes a reputation of an experienced player in the market of mobile and
social games.We are excited about bringing our pirates to the digital world via a creative
platform so entertainingly and in such great detail,” said Christian Buchner, Project
Manager, from PLAYMOBIL. “With the first PLAYMOBIL app, we are not only offering our fans
a totally new mobile gaming experience, but are kick starting our presence in the booming
smartphone and tablet market to enable us to make new and existing fans even more
enthusiastic about our brand.”

Karine Kaiser, VP of Marketing and Licensing at Gameloft, added, “For the first time,
real PLAYMOBIL-brand toys will come to life on smartphones and tablets around the world.
Many children will surely find PLAYMOBIL toys under the Christmas tree this year, among
which is the current best selling retail product from the Pirates toy line, The Pirates
Ship. We’re thrilled and eager to help PLAYMOBIL fans to discover them on digital
platforms, in a complementary and entertaining experience to the one they’re used to with
their favorite toys. This partnership will also allow us to enrich our catalog of family
games even more.”

Since the launch of the first PLAYMOBIL pirate ship in 1978, the 7.5 cm tall
buccaneers have been an integral part of PLAYMOBIL’s product lineup. With PLAYMOBIL and
Gameloft, the dream of becoming a pirate and the hero of epic adventures not only can come
true in the playroom, but also in the digital world on smartphones and tablets.

* Available in: English, French, Italian, German, Spanish, Japanese,
Brazilian/Portuguese, Korean, Chinese and Russian

About PLAYMOBIL and geobra Brandstatter GmbH & Co.KG

Geobra Brandstatter GmbH & Co.KG – headquartered in Zirndorf, Germany – is the
producer of PLAYMOBIL and Germany’s largest toy manufacturer. The 7.5 cm tall PLAYMOBIL
figure is the cornerstone of this creative toy system, which is a multi-year winner of
international awards. The imaginative role play with historical and modern play themes is
fascinating children and is highly valued by parents and educational practitioners. Since
its launch in 1974 2.5 billion PLAYMOBIL figures have been produced. The company
distributes its toy system consisting of around 30 different play themes in more than 65
countries and employs more than 3,500 people. Worldwide turnover for the Brandstatter
Group rose to a record level of 564 million Euros in 2011. Subsidiaries in the United
States, Canada, France, Great Britain, Belgium, the Netherlands, Luxembourg, Austria,
Switzerland, Italy, Greece, Mexico, Spain and Scandinavia make up the majority of the 69
per cent export share. PLAYMOBIL’s certified high quality is guaranteed by using company
owned European production sites in Germany, Malta, the Czech Republic and Spain. For more
information, please visit http://www.playmobil.com.

About Gameloft

A leading global publisher of digital and social games, Gameloft(R) has established
itself as one of the top innovators in its field since 2000. Gameloft creates games for
all digital platforms, including mobile phones, smartphones and tablets (including
Apple(R) iOS and Android(R) devices), set-top boxes and connected TVs. Gameloft operates
its own established franchises such as Asphalt(R), Real Football(R), Modern Combat, and
N.O.V.A.: Near Orbit Vanguard Alliance(R), and also partners with major rights holders
including Marvel(R), Hasbro(R), FOX(R), Mattel(R) and Ferrari(R).

Gameloft is present on all continents, distributes its games in over 100 countries and
employs over 5,000 developers.

Gameloft is listed on the Paris Stock Exchange (ISIN: FR0000079600, Bloomberg: GFT FP,
Reuters: GLFT.PA). Gameloft’s sponsored Level 1 ADR (ticker: GLOFY) is traded OTC in the
US.

        PLAYMOBIL contact information:

        Judith Weingart
        PLAYMOBIL-Pressestelle
        Phone: +49-911-9666-1436
        E-Mail: judith_weingart@playmobil.de

        Gameloft contact information:

        Jessica W. Lewinstein
        PR Manager for Gameloft North America
        T: +1-415-265-5725
        E: Jessica.Lewinstein@gameloft.com

SOURCE Gameloft and PLAYMOBIL


Source: PR Newswire