Von Maur Department Store Named ‘Social Campaign’ Award Recipient in the 2012 ExactTarget Power of ONE Awards
DAVENPORT, Iowa, Dec. 14, 2012 /PRNewswire/ — Von Maur Department Store announced today it received the ‘Social Campaign’ award from the 2012 ExactTarget Power of ONE Awards. The award was announced during the global interactive marketing provider’s annual client conference, “Connections”.
Designed to recognize the world’s best in digital marketing, Von Maur earned the ExactTarget Power of One Award for its in-house execution of the Company’s e-marketing campaigns. To maximize engagement with customers through various social media channels, Von Maur partnered with Exact Target SocialPages(TM) to create relevant, unique online content and extend the same excellent in-store service the Company is known for to its social fans. Thanks to the commitment to superior customer service by the Company’s e-marketing team, Von Maur has organically grown its social media presence to more than 35,000 fans and followers.
“We are thrilled to be honored by ExactTarget with this award, which is a true testament to the hard work and dedication of our e-marketing team,” said Jim von Maur, president of Von Maur. “Whether in-store or online, our commitment to excellent customer service remains the hallmark of our brand and helps drive a unique and enjoyable experience for all customers.”
ExactTarget’s annual Power of ONE Awards recognize the world’s best digital marketing campaigns that demonstrate how one team and one idea can connect a brand and a customer across all channels. The awards honor the top campaigns across nine categories, including: business-to-business email, business-to-consumer email, small business email, social media, mobile, design, list growth and reseller.
“Connections brings together leading interactive marketers from around the globe to share ideas, to learn about emerging trends and technologies and to discover how to harness the power of hyper-connected consumers,” said Tim Kopp, chief marketing officer of ExactTarget. “Our Power of ONE Award recipients are truly leading the transformation of interactive marketing, connecting with consumers and inspiring the future one campaign at a time.”
Von Maur is known for its outstanding selection of brand name and specialty apparel, shoes, accessories and gifts, including leading brands such as Nicole Miller, Coach, Joe’s Jeans and Tommy Bahama, among many others. Von Maur is also widely-regarded for its superior customer benefits, including an interest-free charge card; liberal return policy; free gift wrapping and shipping services; and expanding e-commerce offerings at www.vonmaur.com.
About Von Maur
Von Maur was founded 140 years ago in downtown Davenport, Iowa. The Company currently operates 27 stores in 11 states. The Company also runs a successful online business at vonmaur.com in addition to a new chain of women’s specialty stores under the nameplate DRY GOODS. For more information, please visit www.vonmaur.com.
SOURCE Von Maur