Flower Fundamentals from Flower Delivery Express and Rebecca Cole: Trends for Celebrating the Holidays in Style
DETROIT, Dec. 16, 2012 /PRNewswire/ — The winter holiday season is the No. 1 floral-buying time of year. With that in mind, Wesley Berry, President of Flower Delivery Express www.flowerdeliveryexpress.com, a major online floral delivery company, has teamed with the host of Discovery Channel’s Surprise by Design, Rebecca Cole, to showcase the floral trends that will give homes a festive feeling this holiday season.
“Because we’re returning to our roots and hosting intimate celebrations at home, we’ll see more traditional colors, and greenery, whose scents will bring us back to our childhood,” said Cole, who also is a contributor to the Today Show.
According to Berry, great holiday arrangements begin with greenery. “In ancient cultures, people believed that bringing foliage into the home during the season was lucky and guaranteed the return of vegetation in the spring. Even today, green remains a staple in holiday decor.”
Rebecca’s Tips for Sprucing Up Your Home:
- Incorporate a scented pine or other greens into a centerpiece or table arrangement. Accent the greens with flowers that complement the home’s decor.
- Ask your florist for a bunch of evergreen, cypress or mistletoe to place throughout your home–over the threshold in the foyer or on the mantel.
- Line a mantel or dining table with small evergreen topiaries or “baby” Christmas trees decorated with bows or flowers.
According to Cole, “Whether it’s a gift or for home decor, ‘colorful greenery’ is a thoughtful and long-lasting way to send holiday cheer.”
Poinsettias are often part of greenery arrangements. Flower Delivery Express carries a wide selection of poinsettias in pink, peach, white, plum and speckled or marbled varieties, in addition to the traditional red.
Gifts of Abundance
It is well known that people remember receiving flowers. According to a recent study by The Society of American Florists (SAF) and The Michael Cohen Group, 92 percent of women remember the last time they received flowers. Because they are a time when memories are made, there is no better time than the holidays for sending a sentiment of caring. “Sending flowers for the holidays is the gift of emotion,” Cole said. “The season has a way of conjuring up feelings of nostalgia. We think about grandma’s house, the cozy fireplace, the great feast and good times with family and friends. Flowers and plants are the finishing touch that make the holidays complete.”
According to Berry, the trend in floral purchases seen by Flower Delivery Express this year ranges from wreaths to centerpieces, bulb plants and topiaries.
Popular Holiday Florals
- Amaryllis and Paper White Narcissus are examples of bulb plants that, if given after Thanksgiving or in early December, will be in bloom just in time for Christmas. Cyclamen, Kalanchoe and Christmas cactus are other great flowering plant options.
- Ask your florist to design an arrangement incorporating fruits and vegetables to create a winter harvest feeling.
- Candles added to a centerpiece create a sense of warmth and glow to the holiday table. Shiny decorative balls incorporated into a centerpiece will reflect the light for an even more festive feel.
According to Cole, this year’s designs will be all about simple elegance with a flair for fun. “If you don’t have a white Christmas on the outside, bring it inside, with big bunches of anemones or other white flowers,” Cole said.
Cole has this advice for creating festive, colorful tables for dinner, brunch or even cocktail hour.
- Florists are now creating beautiful flower arrangements using colorful poinsettias and amaryllis–now available as cut flowers–for a stylish centerpiece.
- Decorate a brunch table with splashes of morning hues, including oranges, yellows and reds in decorative containers, or even champagne flutes.
- Fill a round Christmas ornament or other small holiday container with small bunches of flowers to use as place card holders for guests.
- A palette of white and silver adds elegance to a holiday table and is expected to be a popular color scheme for the upcoming holiday season.
- Arrangements and centerpieces in robust hues of purple and burgundy will create a sensuous, lush setting for dinners, both intimate and large.
- If you are attending a holiday gathering, ask your florist to deliver a cheerful arrangement or holiday plant before you arrive. When you show up, you’ll be the talk of the evening.
For more holiday and gift giving ideas, visit www.flowerdeliveryexpress.com.
About Wesley Berry: as one of the leading internet florists in North America, Wesley Berry is the CEO of Flower Delivery Express, a multi-million dollar online floral delivery operation.
They deliver from their own brick and mortar flower shops with their own delivery fleet and through FedEx and UPS from coast to coast. Deliveries are also made via a computerized sending network of affiliated shops. They provide delivery throughout most of the United States, Canada and to over eighty countries around the world.
He also owns Wesley Berry Flowers, www.800wesleys.com, a Detroit-based brick and mortar florist established in 1946. Today it operates under the same family ownership and family values that have guided this business for generations. From the very beginning the satisfaction of their customers has been their top concern.
CONTACT: Wesley Berry 248.851.9164 Wes@800wesleys.com
SOURCE Flower Delivery Express