Last updated on April 23, 2014 at 16:13 EDT

JD Sports Opens JD Pro Sports Performance Shop in London

December 17, 2012

BURY, England, December 17, 2012 /PRNewswire/ –

JD Sports Fashion PLC is delighted to announce the opening of the new JD Pro sports
performance store on Bow Lane, London. The new store opened on Monday 12th November as one
of the UK’s leading retailers expands its offering into the sports performance market.

http://photos.prnewswire.com/prnh/20121217/582949 )

The store, spread over 3 floors, provides customers with a premium product range that
will satisfy all keen sportsmen and women, offering quality products and performance
clothing across a wide range of sports.

The ground floor will focus on running and fitness from brands including Asics, Nike,
Adidas, New Balance, Under Armour and Brooks. The basement area covers team sports
including football, rugby, cricket and hockey.

The first floor features outdoor products from top brands such as The North Face,
Berghaus and Haglofs. There is an extensive range of golf products and clothing from
Callaway, Taylor Made, Nike Golf, J.Lindeberg, Aquascutum and Galvin Green. Tennis brands
include Wilson, Head and Babalot; as well as a racket re-stringing service available on

JD Pro has recruited staff with extensive knowledge in various sports. The new team
will include a range of athletes with sports science qualifications. The aim is to ensure
JD Pro provide a quality service from staff due to their experience in their respective
sporting areas.

The JD Pro team will be aided by the presence of a range of high quality equipment to
assist customers, including gait analysis and a foot-bed for customers to have bespoke
insoles produced.

This is the first in a line of performance stores under the guidance of Tom Knight who
commented: “This store helps to fill the void in the market for authentic premium
performance product. My belief is that there are consumers who want the best information
available on cutting edge sport technologies and, who want access to the latest and
greatest products on offer. This store will provide the platform for the brands to
showcase their unique innovations and is one that we are very excited about.”

If you have any questions regarding the JD Pro Opening please contact Marketing
Co-ordinator Joe Simpson (Joseph.Simpson@jdplc.com / +44(0)7768-557747) or Claire Grew
at Bird Consultancy (cg@birdconsultancy.co.uk / +44(0)161-839-4846)




Source: PR Newswire