Pursuant Welcomes New Creative Director, Monty Wooldridge
DALLAS, Dec. 17, 2012 /PRNewswire/ — Pursuant, a full-service, comprehensive fundraising and communications consulting firm, announced today that Monty Wooldridge has joined the company as creative director. Wooldridge brings with him more than 25 years of creative experience that spans both the for-profit and nonprofit sectors.
“As a creative director, I’m in the business of storytelling,” says Wooldridge. “With the use of words, pictures, design and technology, how we craft a story determines whether people are engaged, inspired or moved to think, feel, respond or act. Knowing that our clients are impacting peoples’ lives through the creative fundraising services we provide is a great bonus. It’s the kind of storytelling I get excited about, and it’s the kind I get to do every day at Pursuant.”
Wooldridge brings a wealth of experience from both the nonprofit and business worlds, thanks to his work at premier companies such as The Walt Disney Company and Compassion International. While working as the creative group head at Walt Disney Parks and Resorts, Wooldridge managed the multinational launch of Disneyland Paris and Disney-MGM Studios in Florida. He also led creative development for a number of other Disney enterprises.
Wooldridge’s creative campaign-branding experience extended into running his own agency, Brandica, Inc., where he worked with companies like Coca-Cola, ESPN The Magazine and SeaWorld. Following his work at Disney and Brandica, Inc., Wooldridge became agency director for Compassion International–a Christian child advocacy ministry. As the agency director, Wooldridge was instrumental in shaping the messaging and creative direction for the organization through multiple marketing channels.
Wooldridge’s work in leading the creative services of Pursuant will bring inspired fundraising ideas to Pursuant’s clients. “We are very pleased to welcome Monty Wooldridge to Pursuant,” says Curt Swindoll, executive vice president, strategy. “His creative background in comprehensive, multichannel marketing campaigns with premier companies will only enhance the award-winning team he is joining. We are thrilled to have a creative director with such passion and vision for nonprofits.”
Passionate. Powerful. Proven. Pursuant proudly serves nonprofit organizations. Using proprietary technology, our team of professionals uses donor intelligence to develop and deliver relevant, effective communication. The result: more revenue through the unparalleled engagement of your donors. From initial attraction and support, to mid-level donor commitments, to major gift strategies and campaigns, Pursuant covers the entire donor spectrum. We invite you to learn more about Pursuant–and our brands Pursuant Ketchum, Pursuant KMA, Pursuant Sports and RSI–at www.pursuant.com.