The Year of Psy: How ‘Gangnam Style’ Video Took Over the World in 2012
SAN FRANCISCO, Dec. 18, 2012 /PRNewswire/ — Kpop star Psy’s juggernaut video ‘Gangnam Style’ recently became the most viewed video in the history of YouTube. Viki, the global TV site powered by fans, today released an infographic that reveals how the music video moved around the world since it started taking off in August of this year.
Data for the infographic was taken from Viki’s analytics dashboard, which provides content owners insight into how their videos are consumed, in which countries and in what languages.* The Gangnam Style infographic is the first in a series Viki plans to release over the next year.
“YouTube shattered barriers to video sharing and discovery; as a result, consumer tastes are becoming increasingly global — people want something different from what they can watch on their TV sets at home,” said Tammy Nam, Viki’s CMO and General Manager, Americas. “‘Gangnam Style’ is just one example of many unexpected global hits we’ll see in 2013. We’re excited to share some of this data with everyone.”
The Gangnam Style infographic ranks the top 20 countries where the video has been most viewed and includes a month-by-month look at how viewership spread from S. Korea to North America, Asia, Central America, Europe, The Middle East, Oceania and The Caribbean. To date, the video has been translated into 24 languages, helping it travel across geographic and language boundaries.
* Infographic data based on viewership on Viki.com
Viki is a global TV site with TV shows, movies and other premium content, translated into more than 150 languages by a community of avid fans. With over 18 million viewers a month, 1 billion videos viewed and over 300 million words translated, Viki uniquely brings global prime-time entertainment to new audiences and unlocks new markets and revenue opportunities for content owners. In 2011, Viki announced $20M in Series B funding from strategic investors include BBC Worldwide and SK Planet, a subsidiary of SK Telecom; as well as from existing investors Greylock Partners, Andreessen Horowitz, Charles River Ventures and Neoteny Labs, among others.