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DMG Launches Traffiliate for Mobile with Enhanced Targeting and Post Click Optimization

December 18, 2012

RA’ANANA, Israel, December 18, 2012 /PRNewswire/ –

New version analyzes hundreds of mobile variables in real time to automatically
generate media plans that optimize ROI

DMG (DSNR Media Group) – a global provider of digital advertising solutions for
online, mobile, and social, announced today the availability of the newest version of of
its Traffiliate for Mobile platform including new targeting capabilities, landing page
optimization and automatic media plan generation. Using patent pending technology,
Traffiliate for Mobile automatically analyzes and optimizes hundreds of mobile variables
to generate the best media plan, with precise targeting that will meet CPA goals for
mobile advertisers.

Traffiliate for Mobile monitors a wide range of parameters, including: Carriers, OS,
Device Make and Model, Publishers, Geo, Browser, and connection type to find the
combination that delivers the highest conversion rate, enabling advertisers to focus on
best-performing channels for more precise and cost effective media buying. It aggregates
and manages multiple mobile parameters to unified reporting allowing a full comparison
between DMG’s network publishers, to find the best match to its advertisers. In addition
to increasing ROI by finding the best and most qualified click for the advertiser,
Traffiliate for Mobile eliminates costly and inefficient labor intensive tasks.

As part of providing full service to digital advertisers, DMG also offers advanced
tracking and unified reporting across multiple platforms, HTML5 creative for the most
engaging mobile ads, and consulting services for boosting mobile campaign performance .

“With the increasing demand for effective mobile advertising, there is an urgent need
for new methods for mobile ad measurement, analysis and optimization, “said Hilla Dagan,
Director of Mobile Division at DMG. “We are committed to enabling advertisers to take
advantage of this growing mobile opportunity by continuously creating new technologies and
services to successfully track, engage and convert mobile users.”

ABOUT DMG

DMG is a global digital advertising network serving advertisers, agencies and
publishers. Utilizing its unique optimization methodologies and technologies, DMG offers a
full cross-platform solution, in online, mobile and social . With over 350 clients
worldwide, DMG reaches over 300 million unique users and delivers hundreds of thousands of
campaign conversions every month.

For more information, visit http://www.dsnrmg.com.

        CONTACTS:

        DMG (DSNR Media Group)
        Hilla Dagan
        Phone: +972-9-7626161 X6405
        hilladag@dsnrmg.com

        Spicetree Communications
        Monica Maron
        Mobile: +972-545-429-529
        monica.maron@spicetreecom.com

SOURCE DMG (DSNR Media Group)


Source: PR Newswire