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Last updated on April 20, 2014 at 8:28 EDT

Dean Foods Fresh Dairy Direct Appoints Curiosity as Creative Agency of Record

December 18, 2012

CINCINNATI, Dec. 18, 2012 /PRNewswire/ — Curiosity, a national 360 degree advertising and communications agency, has been named the consumer advertising creative agency of record for Dean Foods Fresh Dairy Direct. Dean Foods Fresh Dairy Direct segment is one of the nation’s leading processors and direct-to-store distributors of fluid milk marketed under more than 50 local, regional and national dairy brands and private labels. Curiosity’s assignment will include national advertising campaign creative and digital, social marketing and promotional duties for the Dean Foods national brands including TruMoo(®) Chocolate Milk, Swiss Premium(TM) Tea, and others.

Greg Schwarz, Senior Director of Marketing of Dean Foods Fresh Dairy Direct, commented, “Curiosity clearly demonstrated a strong understanding of our brands, clear strategic thinking and outstanding creative approaches. Their ability to work across communications channels allows for seamless integration of a big idea throughout a campaign. That ability will provide a more cohesive and impactful message to the consumer which is important as we continue to build our national brands.”

As creative agency of record, Curiosity will handle creative for a variety of consumer advertising touchpoints, including national television, print, outdoor and other consumer communication programs including digital and social media marketing efforts. Curiosity’s first campaign for Dean Foods Fresh Dairy Direct is for TruMoo, the successful chocolate milk brand that launched nationally last year.

Curiosity, started by partners Matt Fischer and Greg Livingston, has experienced exponential growth since opening its doors less than three years ago. “We are thrilled to be working with Dean Foods and their Fresh Dairy Direct segment,” said Matt Fischer, President and Chief Creative Officer of Curiosity. “Dean Foods many regional brands have been staples in homes throughout the country for many, many years, and we are truly excited to now help communicate their new national brands to consumers”

About Dean Foods Fresh Dairy Direct
Dean Foods is a leading food and beverage company in the United States. The Company’s Fresh Dairy Direct segment is one of the nation’s largest processors and direct-to-store distributors of fluid milk marketed under more than 50 local and regional dairy brands and private labels. The company’s national brands include TruMoo Chocolate Milk, and Swiss Premium(TM) Tea,. Fresh Dairy Direct also distributes ice cream, cultured products, juices, bottled water and other products.

About Curiosity Advertising
Curiosity Advertising, Cincinnati OH, is a strategic 360 degree national advertising agency. As one of the fastest-growing agencies, Curiosity’s storytelling creative philosophy helps brands connect with consumers across traditional, interactive, social and direct channels. Curiosity’s clients include: Procter & Gamble, Cincinnati Bell Communications, Perfetti Van Melle (Airheads, Airheads Xtremes), Cincinnati Insurance, Disney Parks & Resorts, Boy Scouts of America, Made in Nature Organics and others. Curiosity, headquartered in Cincinnati, also has an office in New York City. More information about the agency is available at www.curiosity360.com.

SOURCE Curiosity Advertising


Source: PR Newswire