LD Products Recruits Radio Personality Bill Handel to Assist in Pantum Printer Promotion
LONG BEACH, Calif., Dec. 20, 2012 /PRNewswire/ — Having historically been an industry leader in the field of printer ink and toner, in 2012, LD Products began carrying the Pantum printer series as the sole American distributor. Now, LD Products is announcing that radio show host Bill Handel is part of their plan for marketing the new-to-the-US brand of affordable printers. With Handel’s years of experience in radio marketing he will be an asset to the print consumables retailer’s total marketing strategy to the new line of heavy-duty and affordable printers.
The veteran talk show host has lent his voice to several of LD’s promotional campaigns over the years. The new 45 second on air spot will highlight the durability, speed, and low cost of ownership associated with seine technologies’ latest offering. Currently being sold on 4 continents, Pantum’s new affordable printers are growing their market share in the field of monochrome laser printers with similar, locally-based marketing strategies.
The Long Beach-based web retailer is now implementing a four pronged promotional strategy revolving around the Pantum P2000 series which includes internet, television, radio, and print advertising. Senior marketing manager Anna Kemp revealed, “The Pantum printer is one of the superior machines on the market despite its being brand new, and we felt that lending the weight of a trusted personality like Bill Handel to this effort would be the perfect way to inspire consumer confidence. Bill and his team have been an invaluable resource in previous campaigns and we expect similar success with the Pantum line.”
LD Products continues to focus primarily on consumables; however the addition of new affordable printers provides an opportunity for product diversification and vertical integration with a move into hardware. CEO Aaron Leon will look to leverage the success of the Pantum printer as an introduction to the highly competitive printer equipment manufacturing trade. The Bill Handel radio ad will air though Q1 of 2013.
For more information on the Pantum printers visit http://www.ldproducts.com/Pantum/7295-Manufacturer.html
Contact: Nahshon Landrum / Phone: Office: 888.321.2552 x7230
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SOURCE LD Products