CAHG Donation Drive Helps Hurricane Sandy Victims
CHICAGO, Dec. 20, 2012 /PRNewswire/ — CAHG, a leading professional healthcare communications agency, has created a special program for its annual holiday charitable giving effort to help the victims of Hurricane Sandy that recently hit the East Coast.
The program, entitled “Rebuild, Restore, Refresh, and Replenish” is a four-week donation drive coordinated with various relief organizations, focusing on collecting different essential items each week. In addition, there are other ways employees can help:
- Employees can apply their “Charity Days” to the Sandy relief effort. The agency’s Charity Day Program encourages employees to volunteer and provides them with paid days off annually to actively support philanthropic causes of their choice.
- Any employee donations designated for two disaster relief organizations working in the tri-state area, the American Red Cross and Doctors Without Borders, will be matched by the company via the Frank J. Corbett Foundation.
For “Rebuild, Restore, Refresh, and Replenish,” CAHG employees in New York and Chicago were asked for donations of tools and cleaning products to “Rebuild” in the first week starting December 14, winter coats and accessories to “Restore” in the next week, hygiene products to “Refresh” in week three, and blood donations to “Replenish” in week four.
Scott Cotherman, President and CEO, CAHG and Chairman, TBWA\WorldHealth, said, “We are pleased to support the efforts of the countless volunteers who are helping the victims of Hurricane Sandy slowly bring their lives back to normal. The devastation wrought by Sandy affected our colleagues, clients, co-workers, and their families in many ways.”
TalentWorks, CAHG’s human resources department, developed the program after discussions with charities to identify the most urgent needs. To fulfill the agency’s company-wide mission of “Life’s Too Short,” CAHG encourages volunteerism, donations, and pro bono work, especially for healthcare-related and disaster relief organizations.
“Focusing our annual holiday charitable giving program toward those most affected by the storm is an easy thing for our employees to get behind,” Mr. Cotherman said. “CAHG employees across the U.S. have been inspired by this organized effort to help rebuild, restore, refresh, and replenish people’s lives.”
In previous years, CAHG has held a holiday drive to provide products for area Ronald McDonald Houses and has partnered with New York City’s LIFE Center, providing temporary emergency shelter for the homeless striving for independent living.
CAHG (www.cahg.com), which is proudly celebrating its 50th anniversary this year, is one of the largest healthcare communications companies in the world. CAHG provides brand acceleration services throughout the brand’s lifecycle, from compound development to patent expiry and beyond through the following practice disciplines: professional healthcare advertising and promotion; genomics-based medicine and personalized healthcare strategy and communications; clinical trial patient enrollment and management; scientific insight and solutions; multichannel brand building; managed markets; evolving media and analytics; full-service digital/interactive support and eMarketing solutions; and technology-inspired studio solutions.
CAHG is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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