Last updated on April 24, 2014 at 21:24 EDT

Oracle Purchasing Eloqua

December 20, 2012

Mike Couch, Chief Executive Officer of Couch & Associates Inc., in
response to Oracle buying Eloqua

TORONTO, Dec. 20, 2012 /PRNewswire/ – Today, Oracle Corp agreed to acquire
Eloqua, Inc. (NASDAQ: ELOQ), a maker of marketing automation software
for approximately $871 million, net of Eloqua’s cash. The Eloqua deal
builds upon Oracle’s previous acquisitions of Vitrue and RightNow.

Oracle’s investment into Eloqua will provide further insight into
prospects digital body language, helping to streamline the way
companies market to customers.

The combination of Oracle and Eloqua will help enable organizations to
provide a highly personalized and unified experience across channels. 
As Oracle plans to make Eloqua’s marketing automation the centerpiece
of its marketing cloud offering, the pace of modern-marketing will

We’re excited for our long time partner Eloqua, and look forward to the
positive impact this acquisition will have on the marketing automation

The $23.50 per share offer represents a 31 per cent premium to Eloqua’s
close on the Nasdaq on Wednesday.  The proposed transaction is subject
to stakeholder and regulatory approval and is expected to close in the
first half of 2013.

About Couch & Associates
Couch & Associates Inc. named 25(th) in Profit 200 ranking of Canada’s fastest growing companies is a
professional marketing services organization that specializes in
marketing automation and effective sales enablement. Couch & Associates is comprised of lead consultants and account and project managers that
drive initiatives to their 200+ clients ranging from SMB to Fortune
500. The Couch & Associates design and technical teams add value
through their knowledge of best practices and experience with marketing
technologies and surrounding infrastructures. The team is certified
with a variety of software platforms including Eloqua, Salesforce,
Netsuite, SLX and Microsoft Dynamics.

About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth
through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and
sales decisions today that drive revenue growth tomorrow. The company’s
mission is to make its customers the fastest growing companies on
Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity,
Polycom, and National Instruments. The company is headquartered in
Vienna, Virginia, with offices in Cambridge, San Francisco, Austin,
Toronto, London, Brussels, Frankfurt and Singapore.

SOURCE Couch & Associates

Source: PR Newswire