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Last updated on April 24, 2014 at 17:35 EDT

2012 Year-End Summary: As New Data Shows 85% of Canadians Watch Sports Each Month, TSN Remains Canadian Sports Leader in Audience, Production, and Viewer Engagement

December 21, 2012

- Majority of Canadians watch a live sporting event every week -
- TSN is the #1 specialty channel in Canada and the top digital
destination for sports fans -
- TSN set audience increases and record ratings for key properties
including GREY CUP, NHL Playoffs, UEFA EURO 2012, and coverage of
Canada’s women’s soccer team -

To tweet this release: http://bit.ly/UJSa98

TORONTO, Dec. 21, 2012 /CNW/ – With new data from BBM Canada showing
that the vast majority of Canadians watch sports on television each
month, TSN wraps up a milestone 2012 with increased audiences for key
properties, world-class production, and enhanced viewer engagement that
further solidifies its position as Canada Sports Leader.

Led by its industry-leading coverage of the biggest events in sports and
broad portfolio of multimedia sports assets, highlights for TSN in 2012
include the 100(th) GREY CUP, London 2012 Olympic Games, the IIHF World Junior
Championship, UEFA EURO 2012, and the acclaimed documentary series
ENGRAVED ON A NATION.

Sports Viewing in Canada
Overall, sports viewing remains one of the primary reasons Canadians
watch television – with new audience data from BBM Canada confirming
that more than two thirds of men, women, and children in Canada (22.6
million) watch a live sporting event on television in the average week,
while 85% of all Canadians watch sports on television every single
month. Over the course of a full year, more than 99% of the TV viewing
population watches sports at some point. Meanwhile,

        --  TSN is the most-watched specialty channel in Canada
        --  TSN's overall audience is 62% higher than its closest
            competitor
        --  TSN reached 30 million Canadians in 2012
        --  TSN platforms delivered more than 5,000 hours of live sports
            programming in 2012
        --  TSN has produced more than 2,500 hours of original Canadian
            programming

TSN Audience Highlights

        --  TSN is the fourth most-watched channel on Canadian television
            following CTV, Global, and CBC
        --  TSN2 is Canada's most-watched sports digital network and third
            most-watched sports channel
        --  100th GREY CUP-TSN'sbroadcast set an audience record with an
            average audience of
            5.4 million
            viewers, making it the most-watched GREY CUP ever on
            English-language television, and marking a 26% increase over
            the previous year
        --  Canada's women's soccer team - an average of
            3.84 million
            Canadians watched Team Canada's dramatic semifinal game against
            the United States on TSN (2.35 million), CTV, and V during
            London 2012
        --  CFL-regular season audiences on TSN were up 6% compared to 2011
        --  CFL Playoffs- overall, more than 8.3 million Canadians tuned in
            to watch some of the 100th GREY CUP PLAYOFFS on TSN
        --  MLS- debut of Montreal Impact against Vancouver Whitecaps FC
            was the most-watched MLS game ever in Canada with 500,000
            viewers on TSN and RDS
        --  NFL- audiences on TSN are up 8% compared to last season
        --  NHL Playoffs-audiences on TSN were up 6%compared to last season
        --  TRADECENTRE '12-
            2.7 million
            unique viewers tuned in at some point during the eight-hour
            TRADECENTRE '12 broadcast
        --  UEFA EURO 2012- an average of nearly
            3 million
            Canadians watched the final of UEFA EURO 2012 on TSN and RDS,
            making it the most watched EURO final ever
        --  U.S. OPEN - nearly
            500,000
            Canadians watched Canada's Milos Raonic take on Andy Murray in
            the 4th round, making it the most-watched U.S. OPEN match ever
            on TSN
        --  Wimbledon - the historic Gentlemen's Championship on TSN was
            the most-watched final ever on Canadian television, up
            20%
            compared to the previous high

TSN Acquisitions and Extensions

 MLSE properties - Bell officially acquired an ownership position in Maple Leaf Sports &
Entertainment (MLSE) in August after receiving all regulatory and
sports league approvals. As part of the transaction, TSN secures long
term content rights for high profile professional sports teams, the
Toronto Maple Leafs, Raptors, Marlies, and Toronto FC, with:

        --  50% of regional Maple Leafs games - giving TSN approximately 16
            more games per season than its current broadcast schedule
        --  50% of regular season Toronto Raptors games
        --  50% of regional Toronto FC games
        --  TSN Radio 1050 in Toronto
            has live radio broadcast rights to half of all Toronto Maple
            Leafs games and will have broadcast rights to 50% of all
            Toronto Raptors, Toronto FC, and Marlies games once current
            broadcast deals expire

AUSTRALIAN OPEN - TSN secured a multi-year rights extension that will see Canada’s
Sports Leader broadcast the season-opening Grand Slam through to 2021.
TSN continues to be the home of all of tennis’ marquee Grand Slam
events including the FRENCH OPEN, WIMBLEDON and U.S. OPEN.

 BARCLAYS PREMIER LEAGUE - TSN secured media rights to a comprehensive soccer package over the next
three seasons that gives TSN media rights to half of all games through
to the 2015-16 season. The deal begins in 2013-14 and includes almost
190 games per season – more than tripling the network’s current Premier
League package up from 50 games per season.

TSN Digital Platforms  

        --  TSN.ca and its mobile
            platforms will register more than 2.3 billion page views in
            2012
        --  The
            TSN Play of the Year: Hockey Edition
            received over 1.5 million votes to help crown Ondrej Pavelec's
            stunning save as the TSN Play of the Year
        --  TSN added four new and improved
            Fantasy Sportsthat
            attracted more than 250,000 players across Canada
        --  The
            TSN Windows 8 App
            launched in November
        --  TheTSN Xtra App
            debuted on Bell Fibe TV in November
        --  The popular
            JAY & DAN PODCAST is
            currently the #1 sports audio podcast in iTunes after debuting
            in September

TSN Social Media

        --  On Twitter, TSN's
            Bob McKenzie
            has close to 450,000 followers - more than any other media
            personality in Canada. TSN's
            Darren Dreger
            is a close second with 354,200.
        --  TSN's Facebook Page
            has more than 420,000 'Likes' - a 56% increase in 'Likes'
            compared to 2011 - and nearly double the combined 'Likes' of
            its closest competitors
        --  In 2012, TSN's Facebook Page reached an average of 1.1 million
            fans each week, peaking at more than 4.1 million fans during
            the London 2012 Olympic Games

TSN Radio

        --  TSN Radio 1050 becomes home to the Toronto Maple Leafs and
            Marlies, with broadcast rights to half of all Maple Leafs and
            Marlies games
        --  National radio broadcaster for UEFA EURO 2012, BARCLAYS PREMIER
            LEAGUE, and the 100th GREY CUP
        --  TSN Radio in Montreal moved to 690 on AM dial for improved
            transmission

TSN Brand Partnerships and Events

        --  The Dominion All-Star Curling Skins Game-
            The Dominion of Canada General Insurance Company became title
            sponsor of TSN's annual curling skins event in a new multi-year
            curling partnership
        --  Hockey Hall of Fame-
            TSN is once again the official TV and radio broadcast partner
            of the Hockey Hall of Fame through to 2022, as part of a new
            10-year sponsorship agreement
        --  Kraft Celebration Tour-The
            annual summer tour has become a yearly highlight as
            SPORTSCENTRE broadcasts live from 10 Canadian communities in 10
            days
        --  Kraft Hockey Goes On
            - Kraft and TSN reached an exclusive media partnership for
            Kraft Hockey Goes On, a program announced in November that will
            recognize volunteers in the hockey community. The program
            awards $1 million in prizes and donations to Hockey Canada
            affiliated minor hockey associations across the country.
        --  Purolator Tackles Hunger-returned
            to TSN for its 10th season with
            Chris Schultz
            as spokesperson. The program exceeded its goal of helping to
            collect the equivalent of one million pounds of food.
        --  Wendy's Kick for a Million-
            The popular integrated CFL promotion returned for an eighth
            successful year generating more than 14 million online entries

ENGRAVED ON A NATION
TSN’s acclaimed eight-part original documentary series ENGRAVED ON A NATION celebrating the history of the Grey Cup was directed by some of
Canada’s most accomplished and award-winning filmmakers. In total, 8.75 million Canadians watched some of ENGRAVED ON A NATION on Bell Media networks.
Commissioned by Bell Media, TSN’s ambitious original documentary series
demonstrated how one of the oldest trophies in professional sport has
played an intrinsic role in shaping Canada’s history and national
identity.

Industry Recognition

        --  2013 Paul Loicq Award-TSN's
            Gord Miller was
            honoured by the International Ice Hockey Federation for his
            commitment and dedication to the World Juniors and 18 years of
            broadcasting excellence with TSN
        --  5 To Watch-Shawn
            Redmond, TSN's Vice-President of Programming, was named to the
            list at the Celebration of Leadership in Canadian Sport
            Business Awards
        --  CFL: Hugh Campbell Distinguished Leadership Award
            -Brian Williams
            was honoured on Grey Cup Sunday for his contributions to the
            CFL, the game of football, and Canada's sporting culture
        --  iTunes Podcasts Best of 2012
            -
            CABBIE PRESENTS: THE PODCAST
            and the
            JAY & DAN PODCAST
            were named best sports podcasts of 2012 by the iTunes editorial
            team
        --  Mental Health-
            Michael Landsberg
            was recognized for his ongoing commitment to the mental health
            community with the Mood Disorders Association of Ontario Hero
            Inspiration Award and the Canadian Alliance on Mental Illness
            and Mental Health Champions Award
        --  Shorty Award-
            TSN'sCheck-In App for Facebook
            was shortlisted by the Shorty Industry Awards, widely
            considered as the epitome of social media accolades
        --  Sports Media Canada
            - Rod Smith was
            honoured with the Excellence in Sports Broadcasting award for
            his work on the London 2012 Olympic Games

Impact of NHL Lockout
Audiences on TSN were down slightly in the Fall due to the lack of NHL
programming on TSN. Fortunately the depth and breadth of TSN’s
broadcast schedule allowed the network to capitalize on additional
programming opportunities that drove audiences for viewers and
advertisers. Even without NHL games, TSN delivered a strong fall
schedule that included NASCAR Sprint for the Cup, NFL Monday and Sunday
night games, and CFL playoff games. TSN complemented its schedule with
new programming that included expanded coverage of the MLS Playoffs,
CANADA CUP OF CURLING, VANIER CUP, NCAA Football, and ESPN programming,
including prime time broadcasts of the acclaimed 30 For 30 documentary
series.

About TSN
TSN is Canada’s Sports Leader and #1 specialty network. With a broad
portfolio of multimedia sports assets, TSN delivers world-class content
across industry-leading platforms including TSN2, TSN.ca, TSN Radio and TSN Mobile TV. Official broadcaster of the Grey Cup,
IIHF World Junior Championship and FIFA Women’s World Cup Canada 2015,
TSN’s slate of live sports coverage includes NHL, CFL, NFL, NBA, MLS,
Season of Champions Curling, UEFA Euro 2016, MLB Sunday Night Baseball,
Barclays Premier League, Golf’s Majors, NASCAR Sprint Cup and
Nationwide Series, F1, Grand Slam Tennis, NCAA March Madness, and Skate
Canada events. TSN is a division of Bell Media, which is owned by BCE
Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

Sources: BBM Canada and Omniture

SOURCE TSN


Source: PR Newswire