Last updated on April 23, 2014 at 13:21 EDT

Real Madrid Extends Exclusive Contract with WISeKey to Distribute the Club’s Mobile Content Across China

January 3, 2013

GENEVA, January 3, 2013 /PRNewswire/ –

WISeKey and C.F. Real Madrid announce the extension of an agreement signed last year
for the exclusive distribution rights of the club’s mobile content in China for the
upcoming 2012-13 season. The announcement validates WISeKey’s digital marketing strategy
that aims to capture the essence of fan interaction in order to provide unique ways to
energize the fan dynamic.

Under the agreement, WISeKey and its Chinese partners will help Real Madrid monetize
their brand value by distributing and marketing Real Madrid’s mobile content to the
estimated 150 million fans in the region. The agreement is a great way for WISeKey to
leverage its growing presence in China, the world’s largest market of mobile consumers.

“WISeKey is delighted to renew its contract with Real Madrid and continue our work
with the club to provide the Chinese community of Real Madrid fans with the mobile content
they want,” said Carlos Moreira, Founder and CEO of WISeKey.

“We are delighted to be partnering with WISeKey to boost the club’s presence and
strengthen our popularity in China. Real Madrid fans can find us in nearly every corner of
the world thanks to our dynamic licensing model, which now includes the Chinese market
thanks to WISeKey,” said Rafael de Los Santos, New Media Business Director of Real Madrid.

About Real Madrid

Since Real Madrid won its first title in 1905, the club has continued its success and
breaking records both on and off the pitch.

About WISeKey

WISeKey is a leading information security and identity management company, and
provides specialized technologies for the effective identification and authentication of
people and objects to ensure secure communications and e-transactions, without
compromising trust.

http://www.wisekey.com / http://www.wiseid.com


        WISeKey SA
        Tel: +41-22-594-30-00

        Real Madrid
        New Media Department
        Tel: +34-91-398-43-00


Source: PR Newswire