Last updated on April 16, 2014 at 7:25 EDT

Global Publishing Market for General Medicine Education is Expected to Reach USD 3.6 Billion by 2018: Transparency Market Research

January 7, 2013

ALBANY, New York, January 7, 2013 /PRNewswire/ –

According to the latest market report published by Transparency Market Research
(http://www.transparencymarketresearch.com) “General Medicine Education Publishing
Market – Global Industry Size, Market Share, Trends, Analysis and Forecast, 2012-2018″,
the global publishing market for general medicine education was worth USD 2.45 billion in
2012 and is expected to reach USD 3.6 billion in 2018, growing at a CAGR of 6.8% from 2012
to 2018. In the overall global market, North America is expected to continue its lead
position in terms of revenue generation till 2018 with a share of 51.9% of the global
market followed by Europe at 30.9%.

Browse the full report

Among the different market segments, custom content publishing segment is estimated to
hold maximum share with 57% market share in the total general medicine market. The reason
for its high share is the price of publishing custom content material, which is quite high
as compared to any other publishing. This is followed by the market for online reference
tools such as WebMD (Medscape), MDconsult, Micromedex among many others. Most popular
online reference platforms have dedicated subscriptions, which have thus accounted for
steady revenue generation. E-books and printed textbooks & reference books account for the
third largest share in the general medicine education market.

The major drivers of the market include increase in online education, growth of
e-books and need of primary healthcare. Primary healthcare is delivered by specialists in
general medicine or internal medicine and are called Internists. The major factors
restraining the market are the low adoption rate of online education in developing regions
of the world, since a large fraction of population is not exposed to modern technology
added to the decreasing number of students opting for medical specializations that brings
a higher income.

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The key players in the medical publishing market include Reed Elsevier, Wolters
Kluwer, Thomson, Mc Graw-Hill, and Optum Health among others. Reed Elsevier is currently
considered as overall market leader with popular contributions to books in internal
medicine such as Davidson’s Principles and Practice of medicine.

A comprehensive assessment of key players and their strategies along with winning
imperatives have been analyzed in this report by segmenting the market as below:

Electronic & online publishing market for general medicine education

        - Online Reference Tools
        - Mobile Applications
        - Electronic & Digital textbooks and reference books
        - Multimedia Content
        - Testing & Self-Assessmen
        - Hospital Training
        - Distance Learning

Print publishing market for general medicine education

        - Custom content publishing
        - Print textbooks and reference books
        - Testing & Self-Assessment
        - Hospital Training
        - Distance Learning

In addition a detailed cross sectional analysis of the above segments with respect to
the following geographical markets has been performed:

North America



Rest of the World (RoW)

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Source: PR Newswire